Business Game: The winning project is what celebrates the renaissance of the Noailles district

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Winners and Partners of the 2022 Business Game Edition © CVB

The 60 students from ESPI’s Professional Masters in Real Estate Development and Promotion (Mapi) presented their project on Thursday, June 9, to a jury of professionals at Artplexe Canebière. After lively and well-argued exchanges, the jury nominated team No. 4 under the name Phoenix Society for his project Renaissance, it should be noted in this connection that the teams were formed by drawing lots. Composed by Mathilde Cimas, Émeline Livolsi, Kenza Lagarrigue, Fanny Dunas, Kevin Mendes, Grégory Daude, Jean-Baptiste Hippolyte and Baptiste Machado, coached by Kevin Desprez, Bruno Lains, Vincent Califano and Maud Cantener, the company Phoenix won this edition with a project , which the jury described as ” ambitious, innovative and daring “.

“Renovating without ruling out”

Through its President, Mathilde Chaboche, Assistant for Urban Planning in Marseille, the jury also recalled the challenges of this country, whose immediate proximity to rue d’Aubagne obliges all stakeholders to ” renovate without excluding and pointed out that ” the ingenuity of this project, a kind of paradise, made it possible to go from sorrow to hope Finally, the jury noted the very good consideration of the mix of uses and social in the project, the diversity of urban features that it offers with a relevant use of density.

“A development of Domaine Ventre”

The renaissance project thus takes care of the development of Domaine Ventre in 4 macro areas, in a peaceful and green urban complex, around: La Grainerie (shops at the foot of the building, fab-lab type workshops, school), La Porterie (recycling center, bicycle association in the city, organic kindergarten, home and social housing, communal kitchen garden on the roof), La Cité de la vie (high-rise building (IGH) of 63 meters, which will house a butterfly dome – an amusement park open to the public -, a research center, co-living accommodation and a furnished roof terrace) and La Tour Mistral (148-meter-high building that houses the Mazenod Theater, a shopping mall, a senior housing, a mixed offer of home ownership and social housing). Complete in its offering, daring in the treatment of height, agile in the mix of uses and functions, Renaissance was able to seduce the jury, who said to themselves ” embarked on this beautiful city adventure “.

“The winners are the ones who were the most daring”

Jérôme Dentz, Co-President of Club Immobilier Marseille Provence wishes to emphasize: ” On the one hand the satisfaction of coming back face to face and on the other hand having had this year not only quality projects but also projects that are part of the search for meaning, respect for the past, goodwill. A goodwill that we also found during the presentation of the projects, which each team supported, encouraged the other “. He comes to the terrain proposed this year for the business game. The students, divided into 8 teams, participated in this 4-month challenge, an integral part of their course of study. They had to work further the city differently by imagining the renovation of a block in the center of Marseille, Domaine Ventre. ” It was a bet because we usually offer enough free land to offer many solutions, while there were many urban constraints and uses in a district that experienced a tragedy, rue d’In prison. “. For him : ” The winners are those who had the greatest audacity “.

“The solution lies in verticality”

A winner explains: It is important to combat urban sprawl, because this is the only solution in verticality, which also frees up space for a green area and a memorial to the victims of rue d’Aubagne “. A project comprising two towers, one of which is octagonal, 148 meters long, equipped with a Persian architectural element that makes it possible, by using the wind, to cool the premises without using energy.

Nadège Le Vannier, Director of the Espi Campus Marseille, explains: ” Business Game, organized in collaboration with Club Immobilier Marseille Provence and GRDF, gives our 5th year Mapi specialization students the opportunity to present their project to the professional world. This educational project gives them the opportunity to create, imagine and design the city of the future. All their talents are put on stage to bring their project, which they have been working on for several months, to life. This final situation puts an end to their years of study and paves the way for a professional world that listens to them. “.

“Bringing new talent forward in real estate”

The winners leave with a € 3,000 sharing check offered by the partner of this operation, GRDF. Olivier Clarac, Deputy Commercial Director of GRDF Southeast, says: ” Committed to Espi as a Professor of Sustainable Development, I am eager to awaken new generations to energy and ecological issues so that they can develop a critical opinion and build their vision. Business Game is a unique opportunity for them to express their creativity, to go beyond the boundaries while meeting ambitious specifications. Every year I marvel at their renderings “.

Jérôme Dentz concludes: “ With Business Game, Club Immobilier Marseille Provence contributes to the building of training courses adapted to the challenges of real estate players, one of the keys to the success of the construction of tomorrow’s city. In 12 editions, we have been committed to connecting young generations of professionals with those who will be their future employers tomorrow, in an atmosphere of healthy and joyful competition! We are proud to pass on our knowledge and expertise and would like to bring forth new real estate talents. “.

Michel CAIRE

business games

The club accompanies the younger generations, future real estate agents, to integrate into the world of work. The business game was born in 2010, at that time with Kedge-Euromed Management and since 2014 with Espi. This is a game in the form of a life-size competition, intended for graduate students

professional in real estate development and promotion, of which he is an element of the Espi education.

• The principle of the game

This is a business game, created by Club Immobilier Marseille Provence in collaboration with Espi and GRDF, which is a practical matter, from a website proposed by the organizing committee. It is performed by multidisciplinary teams and accompanied by coaches from Club Immobilier Marseille Provence. The game allows you to build a complex real estate project. On the same plot, with common specifications, they imagine and invent teams of students drawn by lottery from this year’s class, projects, sometimes crazy, often

breathtaking, always consistent. After 4 months of work, followed by a team of coaches, the best team is rewarded by a jury of professionals.

Since its inception, students have been working on:

- 2014> Estaque

- 2015> Borély Park

- 2016> Frioul Islands

- 2017> Vitrolles Stadium

- 2018> Arenc Basin

- 2019> Monte Rosa

- 2020> Parc Chanot

- 2021> Perasso career

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