The technology has experienced rapid growth and development. We see innovations that were previously unthinkable. One of these innovations for many people includes Metaverse, a future iteration of the Internet that is filled with opportunities for brands and marketers …
The meta-verse, which means “beyond the universe”, is a future iteration of the Internet, consisting ofpersistent, shared virtual 3D spaces. Originally conceived as a form of decentralized open Internet, the meta-verse – first invented in Neal Stephenson’s 1991 novel Snow Crash – allows users, like digital avatars, to move and interact across digital worlds and to use or trade digital objects across of multiple platforms.
Theoretically speaking, it is composed of several interoperable virtual worlds, which will allow people to easily teleport from one experience to another, and facilitate everything from social interactions to entertainment, shopping and work.
So imagine your avatar going into a digital wine shop and talking to an avatar wine expert to get some questions answered. You order the wine and have it delivered to your physical address. Welcome to the meta-verse, the intersection of our digital and physical realities.
Meta is thus trying to recreate a version of the Internet whereUsers can interact, work, socialize, play video games, watch TV, pretty much anything digital in a virtual world. From virtual reality to augmented reality to smart glasses, Metaverse will leverage every ounce of immersive infrastructure and make it accessible across all of its platforms in a universe where people feel closer, no matter their distance.
Brands like Warner Bros., Hyundai and Gucci, for example, have built their own virtual worlds. For their part, Sephora, Nike and HBO have explored augmented reality and virtual reality experiences. Still, it is still difficult for many brands to know what they can do right now to get started and introduce the meta-verse into their marketing strategy.
How do you grow your brand with the meta-verse?
Jumping on the Meta wagon early will help your brand learn and grow with the community. This means that you will not be left behind when new developments are introduced. Remember the importance of having Millennials and Gen Z as your target market.
Here are some helpful tips for fire growth:
- Invest in in-depth learning and training to upskill your staff.
- Do not be left behind. Never stop experimenting and stay up to date with the meta verse.
- Create experiences that match real experiences.
- Offer assets and items as rewards. Just like in video games, collectibles will be available in the meta-verse.
- Offer virtual advertising where users can experience your ads and message as if they were a part of it.
- Engage in the community, but do not harass it;
- Make sure your ads are relevant to her.
Metaverse is considered by many to be the successor to the Internet as we know it today: a digital twin of our world, encountered in both augmented and virtual interconnected realities as a continuous and synchronous experience. Metaverse signals a shift beyond traditional display advertising in the direction of creating brand experiences that are more engaging and exciting and less invasive than ads as we see them today.