Metaverset, an unknown universe
However, this new, more and more fashionable technology is still somewhat recognized by the general public. In fact, only 35% of French people say they see what it is, including 14% “exactly”. If this result depicts the meta-verse as a still niche universe, it also reveals a generational and social divide. The youngest thus show a better knowledge of the subject (42% of 18-24 year olds see what the metaverse is, compared to 28% of those aged 65 and over), just as the higher socio-professional categories (59% of higher) compared to 27 % of persons without diplomas). These two fractures, generational and social, also manifest themselves in the representations associated with the metaverse and in the potential uses.
In detail, the perceived uses of metavers remain mainly centered around entertainment, and the French have not yet perceived the diversity of outlets that the metavers offer. In addition, 21% consider them useless, quoted the third point. A surprising lesson from this study is that only 5% of French people associate the metaverse with a means of circumventing health restrictions despite attempts by concert organizations, for example, when rooms were closed.
Metaversen arouses the fear of a clear majority of French people (75%), even within the most advanced population categories on the subject (49% of 18-24 year olds are scared). Note, however, a correlation between the level of knowledge about the metaverse and the degree of fear towards them: The less people see what it is, the more worried they become. This aversion to the metaverse leads among the most timid to expect government intervention to ensure that the virtual world respects the same rules as the real world (50% of people with fear of the metaverse are in favor of legislation, compared to 39% of those who are not afraid).
The French seem to be aware of the limits of the virtualization of our activities: eight out of ten believe that a virtual world would not make it possible to reduce carbon emissions from the real world. But those under 35 are more likely to think the opposite (31% believe the virtual world reduces carbon emissions compared to 17% of those aged 35 and over). Although young people tend to be more sensitive to the environmental cause, they appear to be less informed about the impact of digital technology, which may allow a “tension” to arise between two of their centers of interest: digital technology and the environment.
Frenchmen who do not project themselves into a virtual world
The metaverse seems to date to attract few French people: less than one in ten (8%) plans to create its digital double. And in detail, a clear minority of French people say they are ready to invest their money in digital goods and services.
A virtual world limited to entertainment
Entertainment appears several times in this study as the strong axis of the metaverse. It is not only the first perceived use (60% of reviews), but also the first expectation of potential users. Entertainment actually seems to be the first digital service that the French say they are ready to pay for. The actors that are expected to be prioritized in the meta-verse are museums, theaters and concert organizers in front of public administrations and private companies.
Facebook fails to establish itself as a reference to the meta-verse in the French sense
Only 15% of French people are in favor of associating their Facebook account with digital profiles in the meta-verse. In addition, less than one in three French people (26%) say they trust the company to create and manage a metaverse. And when the latter is put in competition with other actors in terms of data protection, the group ranks last, and its image is certainly still affected by the various scandals of leaking data from users of the social network. , including Cambridge Analytica in 2014. Thus, 17% of French people trust that Facebook manages their personal data in the metaverse, far behind more traditional actors such as banks (38%) or public institutions (25%).
At the moment, Facebook’s turn towards the meta-verse, illustrated by the group’s name change, does not seem to carry in the French public. In addition to the lack of trust in social networks, the general public’s lack of training can be explained in particular by its remoteness from the metaverse universe.
Our next issue of Data Date will be devoted to this phenomenon, see you on 02/10 to find out all about the metaverse. Sign up for Linkedin by following this link!