He grew up in a family specializing in the import of designer children’s clothing, but his passion is classic cars and motorsports. A passion that is hard to sustain between Covid and economic collapse when it comes to Lebanon. But as everyone knows, the key to success is the art of seizing opportunities. And Christian Tambeh – while imported clothing is becoming unaffordable for the Lebanese market – has the opportunity to produce a local line of luxury clothing. Without giving up his favorite field in circuit competitions, he decided to enter the industry by dedicating his brand to Formula 1. Nineteen Fifty, 1950, was nothing short of the year of the first world championship for drivers. cars in six events and like many Grand Prix, a season in which Giuseppe Farina, for Alfa Romeo, was the absolute hero.
A transmission history
The plan in place, the logo drawn, representing a racing helmet and the words Nineteen Fifty in calligraphy in the trend of the 1950s, Christian Tambeh launched the brand on June 16, 2021, in the midst of the dollar crisis. He explains: “We produce everyday clothes with a motorsport identity. Since this passion is mostly passed on from father to son, we have decided to emphasize this tradition by creating a clothing line for men and boys. In addition to a simple clothing brand, the idea of Nineteen Fifty is to support and convey a culture where all car, motorcycle and motorsport enthusiasts are in a market that does not live up to, or very little of, their expectations. And we were surprised by the enthusiasm that met the launch. Based on this answer, we recently launched a capsule collection for women. »
An expanding universe
Starting at top speed, it is the case to say that the Nineteen Fifty brand can now rely on its cultural calling to develop these DNA elements that transform a brand into a house. Around clothing, on the Nineteen Fifty page, which offers an online sales catalog, Christian Tambah has launched a blog where you can already find interviews with two Lebanese car racing enthusiasts. Rally champion Abdo Feghali, Guinness record holder and son of a racing driver specializing in refining BMW cars, tells his story. On the same page, Assaad Raphaël, general manager of the Porsche Center in Lebanon, shares his passion for the legendary German. Other interviews in preparation are already keeping the fire community spellbound. An online magazine dedicated to automotive passion, collaborations and the production of short films will follow soon.
Vintage spirit and building plans
So far, the men’s and children’s collections are available in T-shirts, shirts, sweaters, hoodies, sweatpants, shorts and riding breeches. All items are sometimes adorned with building plans for cars or motorcycles, sometimes with racing posters or variations of the logo in the vintage spirit, especially a racing helmet with wings. On the children’s line, the helmet is placed in the heart of a daisy and flanked by a cactus reminiscent of the legendary Indianapolis orbit, in a medallion that reads “Preservation Society.” One way to keep in mind that in order for this sport, which arouses so much passion, to survive under the threat of climate change, it will have to move towards greater sustainability. The women’s capsule is currently limited to short t-shirts, or crop-tops, adorned with the same motifs as those in the men’s collection. A variety of accessories are also available that offer keychains, caps, badges and stickers. Enough to tick the boxes for a small universe in full expansion. The Nineteen Fifty creations are already available in all major ABC stores, and more specifically in “16ème”, a multi-brand children’s store that especially sells brands like Kenzo Kids, Paul Smith Junior or Tartine et Chocolat. From his online sales site www.nineteenfiftyworld.com, Christian Tambeh makes a point of delivering his products to the entire world.
He grew up in a family specializing in the import of designer children’s clothing, but his passion is classic cars and motorsports. A passion that is hard to sustain between Covid and economic collapse when it comes to Lebanon. But as everyone knows, the key to success is the art of seizing opportunities. And just an opportunity arises …