Mark Zuckerberg shows his bid for custom Metaverse with Crayta tools

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Meta CEO Mark Zuckerberg announced that user-generated content tools will help connect 2D gaming experiences on Facebook with Meta’s long-term vision for Metaverse.

The meta-verse is the universe of virtual worlds, all interconnected, as in novels like Snowfall and Loans play one. Last October, Zuckerberg renamed Facebook Meta and switched to a metavers strategy, prompted by the company’s investment in virtual reality.


In the summer of 2021, Meta acquired Unity 2 Games, a British company that created a user-generated content tool called Crayta. Powered by Meta, Crayta will be launched today as a cloud streaming experience.

Zuckerberg also announces that Facebook Gaming is expanding the availability of its cloud game catalog to more Western European countries, an important step as the same infrastructure will help deliver metaverse experiences across Meta platforms into the future.

With the addition of Crayta, Facebook Gaming continues its mission to make gaming more accessible and democratize game development, the company said.

Meta acquired Crayta last year for user-generated content tools.

First launched on Google Stadia in 2020 and later on the Epic Games Store on PC in 2021, Crayta offers thousands of user-created games and virtual worlds that people can play and interact with. It also offers an easy-to-use toolkit that allows everyone to jointly create their own games and create their own experiences from scratch.

For the announcement, Zuckerberg joined the creators of Crayta in the game to rebuild Meta’s headquarters campus, Hacker Square, with mini-games and amusement park attractions. During the build-up, Zuckerberg and the creators discussed the future of the creator’s ecosystem, the new category of game creators as global builders, the long-term vision for the meta-verse, the Facebook Gaming cloud infrastructure and its implications for delivering metaverse experiences, and more.

“One of the things I really love about it is the idea of ​​being able to design a room or design a game from within the room or the game,” Zuckerberg said.

Zuckerberg worked with Crayta creators DryCoast & Kay to recreate Metas Hacker Square in the game with Russ Dooley of Crayta’s development team.

Regarding the cloud infrastructure, Zuckerberg said: “If you wanted something like this to run in this high quality 3D environment, it would be really hard to render in a browser or on phones, but to be able to do this with cloud infrastructure and then sending it over the network after you’ve already rendered it in the cloud is a pretty big step forward. “

Zuckerberg said he has been a gamer since he was a kid.

“When I started building things as a kid, I first got a computer, I started playing games, then I started writing games and developing, then I started coding other things from there. I’m really excited to give people more tools to make games, ”Zuckerberg said.

You see, you can also become a multi-billionaire if you play games. Tell your parents.

On the potential of Metaverse in 2D and 3D, Zuckerberg said: “Many times today, people think of Metaverse as 3D experiences that you can have in virtual and augmented reality, but I think what Crayta shows is that you both can create and enjoy such experiences very easily in all kinds of 2D environments, also only in the Facebook app on phones and computers.

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Who’s the guy at the bottom left?

He added: “Looking forward to launching our Crayta social world and game creation environment on Facebook Gaming. Thanks to our cloud streaming technology, it’s super fast to create on both mobile and desktop, even if you do not have a powerful system. I recently jumped in. in Crayta with some talented creators to talk about the future of gaming while I built Meta’s iconic Hacker Square.

Of course, there are people who are skeptical of Meta, which has lost about $ 3 billion per year. quarter in its Reality Labs metaverse division. But if you put the entire company’s finances in context with these losses, Zuckerberg has plenty of time to experience the metaverse.

“For some, CEO Mark Zuckerberg’s quasi-fanatical obsession with Metaverse represents a headwind that causes headaches. Last year, he said, ‘I think the metaverse is the next chapter on the Internet.’ But context matters – one thing’s too Zuckerberg to change the company’s mantra; it’s something completely different to change its source of revenue, “said Charles Archer, CFO at IG.” The CEO may be wasting that money, but it might as well be a wise investment from an incredibly successful entrepreneur. In addition, Meta generated nearly $ 118 billion in revenue and $ 29.4 billion in profit in 2021. It can comfortably afford to spend $ 1 billion a month on Metaverse. If the concept never picks up, he can just close Reality Labs at any time. down and keep the extra money.And with an attractive price-to-earnings ratio of just 15, Meta shares remain the global superpower on social media.

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