Google My Business: complete presentation in French

Article updated on 12/01/2016

Introducing Google My Business

With Google My Business, Google seeks to encourage as many local businesses as possible to sign up with Google with the promise of appearing on Google (the classic search engine) and of course on Google Maps.

The URL is business.google.com

If you have a local business (or more), the promise is that you can easily be seen on Google (SERP) and on the maps in Google Maps. Google also emphasizes that you can easily communicate with your customers (by sending messages) and respond to the opinions they place on your listing, all on a computer, tablet or smartphone.

Explanations in video:

The individual My Business interface

Although My Business mainly simplifies the life of local businesses, this interface is actually the one for all businesses that want to work with their visibility on Google – in addition to their website.

Work with the visibility of your business (in addition to the visibility of your website):

And manage the interactivity between your local Google+ page and Internet users / customers:

Interactions in Google My Business

The Google My Business dashboard now lets you do the following:

  • keep business information on Google up to date;
  • view information about your Google Analytics account and related YouTube channels;
  • easily create AdWords Express campaigns and track their effectiveness.

Businesses with a physical address or serving nearby geographic areas get additional benefits. Once your business has been verified on Google My Business, you can do the following:

  • makes it easier to find your business on Google. We may actually use the information you provide about your property in search results nearby;
  • read and respond to customer reviews;
  • Get detailed information about the search method that Internet users use to find your business and their origins.
Google My Business (logo)
The official Google My Business logo

The Google My Business app

The Google My Business app

To complement the website, Google offers its Google My Business app. It allows you to manage your online business whenever you want. From your phone or tablet, you can check your statistics, update your opening hours and share photos with your customers.

To manage your listing on Google My Business, you need to install the dedicated mobile application, available on iOS (App Store) and Android (Google Play).

In summary, this app allows you to:

  • Edit your business information in Google Search, Google Maps, etc.
  • share information, lookup, and images on your Google My Business page
  • access personal statistics and by, for example, the number of appearances of your company on Google (which you can see in the dashboard)
The Google My Business app
The My Business app on smartphone or tablet

The following screenshots (tablet version app) provide examples of the possibilities …

Overview:

Local SEO My Business app
The My Business app helps you manage your local listing on Google

Data update:

Updating information in Google My Business (app)
The app allows you to update your information in Google My Business

Adding photos of your business:

Adding Google My Business Images
Adding photos to a Google My Business account with the mobile app is easy

Response to customer reviews:

Respond to reviews on Google My Business (app)
In the app, you can respond to reviews posted on your Google My Business listing

Statistics:

Google My Business Stats (app)
The app gives you statistics about your listing in Google My Business (number of people who searched for your business)

Questions – Answers about My Business

I already have a website: do I need to use Google My Business?

Google My Business complements your website by giving your business a public presence and identity on Google. Information you submit about your business can appear in Google search results and on Google Maps.

How do I sign up for Google My Business?

Go to business.google.com and follow the steps to add your business information to Google. Please note that any changes you make will only appear on Google once your business has been verified.

How to manage multiple addresses?

If your business has ten or more addresses, you can add them all at once using the bulk import tool. Go to Google My Business Addresses to import and edit your addresses.

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