Cupra maintains its myth with three new electrified models by 2025

On the occasion of an event called “The Unstoppable Impulse”, Cupra celebrated its four-year existence on June 7 in Barcelona. The Volkswagen Group brand also took advantage of this meeting to unveil its product plan for the next three years. First and foremost, the Cupra is a fantastic marketing version with intelligent positioning, a clean style, a logo, a design and very modern reception halls, all based on electrification.

Cupra opens a new chapter

To avoid the inevitable air pocket inherent in a young brand, Cupra is already under attack with an ambitious product plan and international development to secure its target of 500,000 units per year. Remember that the period is favorable for Cupra. Yes, the semiconductor crisis and the war in Ukraine are increasing the price of vehicles and moving upmarket. Manufacturers can play with delivery times and produce the most cost-effective vehicles. All manufacturers without exception are currently recording record returns.

To present its plan for the next three years, Cupra had pulled all the stops by arranging an international meeting in Barcelona and more precisely in Tarramar, the very place where the brand was born. The marketing discourse surrounding the brand is well oiled. The tribe, sportsmanship, youth or environmental protection via electric: all the ingredients are present to feed the Cupra myth.

A premium brand that was able to settle in the galaxy of the Volkswagen group, it had to be done together with Porsche and Audi! Although the story does not yet say how the Seat brand will manage to reposition itself in relation to this new brand, it is clear that Cupra’s story is attractive. We all want to believe in the history of this brand, born in Terramar, near this abandoned racetrack. As proof, the entire international press was well represented to celebrate the anniversary of the first four years of the brand.

To embody this young premium brand, Wayne Griffiths, bubbling CEO of the brand, is doing the job. It fulfills its role wonderfully. The story is beautiful and quite rare these days in the context of the transformation of the automotive industry.

500,000 sales per year in the medium term

By defining itself as a rebellious and provocative brand, Cupra aims to double all results in all areas. “The Unstoppable Impulse” was an opportunity to present a new model: a small SUV called the Terramar, named after the place where this brand was created. Two other electrified models will also be launched in 2025.

“Tonight we unveil the entire Cupra’s next generation Icon lineup, which will be launched in 2025.said Wayne Griffiths, CEO of Cupra. By 2025, our goal is to deliver 500,000 cars a year in the medium term, to continue our international development in new markets and to penetrate new segments. “.

A brand that follows the future

Remember that Cupra was launched in 2018 with the ambition of reinventing modern sportiness during the progress of Luca de Meo, now CEO of the Renault Group, and a few loyal followers who wanted to challenge the status quo. The Ateca model was the first car to embody the ambition and character of the challenger brand. A unique model in its segment.

Two years later, Cupra Leon arrived. It was the brand’s first model with a wide range of powerful engines, and the very first Cupra electrified thanks to its plug-in hybrid engine. This was followed by Formentor, the first model created exclusively for Cupra. This crossover has been a huge success with nearly 100,000 units sold worldwide to date. It is now the brand’s best-selling model. Then came the Cupra Born, the first 100% electric car.

Three new models in 2025

To date, the brand has delivered nearly 200,000 units and has seen its revenue increase from 430 million euros in 2018 to almost 2.2 billion euros in 2021. It is far beyond all forecasts. This year, Cupra intends to double its sales, double its revenue and double its global network of Cupra Masters and Cupra City Garages.

In 2025, Cupra will enter a new era with three new electrified models – Terramar, Tavascan and UrbanRebel – and by renewing its current series.

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