Accenture | Technology trends: how do you prepare your business for the meta-verse?

For many people, the meta-verse is a vague concept with no rules. New technologies and the experiences it enables, by combining physical and virtual laws to revolutionize the way companies operate. Martine Lapointe, General Manager of the Quebec office at Accenture, explains how brands today can prepare for this next digital age.

Posted at 8.30.

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The meta-verse as a continuum of the physical world

The pandemic has accelerated innovation in many companies. It has revolutionized the ways of working and collaborating, buying and selling goods and communicating.

At the same time, some brands have taken their first step into the metaverse without being aware of it. Faced with low interest in road tests at the start of the pandemic, an American automaker used augmented reality videos to promote its new electric sport utility vehicle (SUV). In Quebec, a show was presented simultaneously to local spectators in person and to a global audience via virtual reality.

For others, the adoption was deliberate. Big brands are already looking to protect their intellectual property in the metaverse. A US bank is getting ready to serve customers in a virtual lounge. Accenture’s employees and executives meet regularly and engage in in-depth learning at their own virtual office in the meta-verse, called Nth Floor.

4 trends to watch


1. Webme

Metaverset heralds the next development of the Internet. New technologies such as blockchain, augmented reality, artificial intelligence and the Internet of Things will require strategies other than those designed for today’s Internet, where the lack of platform interoperability data portability limits the possibilities.

Brands need to evaluate the range of new experiences to offer consumers new products and new business models.

Martine Lapointe, General Manager of the Quebec Office, Accenture

For example, the use of blockchain technology enables the creation and transfer of non-fungible tokens (NFTs). non-fungible tokens) which contain data on virtual goods and on the transactions to which they are subject, in order to confirm their unique nature. A major fashion brand already offers virtual handbags that are so popular that they are sold for more than their physical counterparts.


2. The programmable world

Technology is ubiquitous in our lives. We can expect the meta-verse to be rooted in the physical world as well.

By 2030, human life will span multiple worlds and combine physical and digital realities.

Martine Lapointe, General Manager of the Quebec Office, Accenture

Seoul has become the first city to offer metaverse services to its citizens of flesh and blood.


The unreal

Humans and machines have complementary abilities to foster innovation and growth, especially when combined.

Software bots have become so compelling that when we interact online, we may wonder if we are interacting with a person or a machine.

Martine Lapointe, General Manager of the Accenture Quebec Office

In Switzerland, a recruitment company has developed a robotic interviewer to eliminate unconscious biases … and perform seven times more interviews than a human interviewer can.


4. Calculate the impossible

The limits of computing have been pushed back. Quantum computers and supercomputers are capable of solving problems that were previously too expensive or demanding to be efficient.

As major challenges become everyday operations for companies, they can focus on other activities.

Martine Lapointe, General Manager of the Quebec Office, Accenture

At a North American utility, billing is analyzed using machine learning (machine learning in English) to expedite the verification of invoices before they are sent. This makes it possible to identify erroneous invoices faster and at a lower cost. Quantum computers are the next development that solves even more complex problems and faster.

Prepare for it … so as not to be darkened

A study by Accenture reported that digital executives who increased their technology investments during the pandemic performed twice as well as lagging behind. Today, this multiple is more like five.

The gap continues to widen, and therefore it is important to think now about how to integrate elements of the metaverse continuum into each company’s activities.

Martine Lapointe, General Manager of the Quebec Office, Accenture

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