If Tuscany has its Chianti, Emilia-Romagna has its “Motor Valley” and the pride of having one of the highest concentrations in the world of manufacturers of motorcycles and luxury sports cars.
A rich agricultural plain, the “Land of the Motors” (Terra dei motori in Italian), a small territory that stretches over about a thousand square kilometers mainly between Bologna and Modena, so that the horse hurries across its fields with barley and wheat. tyren Lamborghini. The manufacturers Maserati and Ducati were also born there, as well as other lesser known and much more elitist ones: the car manufacturers Pagani and Dallara – the latter is the official supplier of the single seats for the American IndyCar championship – or Energica group, whose electric motorcycles run a parallel GP championship .
Every year – with the exception of the coronavirus pandemic – all these brands exhibit their creations in the squares of Modena for a weekend to the delight of fans, many of whom take selfies next to a race car, two or four wheels.
In the pantheon of supercars, Pagani stands out in particular for its price: 2.6 million euros excluding options … Founded in 1998 in San Cesario sul Panaro, near Modena, by the Argentine Horacio Pagani, who previously worked for the Lamborghini brand. targets an extremely limited niche clientele. The establishment is located on the outskirts of the small town of a few thousand inhabitants, near agricultural fields, and includes a museum and the production workshop. “It takes us between eight and nine months to build a car, and we produce a total of about forty a year,” explains Christopher Pagani, son of the founder and communications manager of the brand. The place where these cars are produced is not called “factory”, but “workshop”. A few dozen technicians and engineers, mostly young people, work, producing a steering wheel that cleans the molds used to model the body, in a cozy atmosphere in a pharmacy where everything is in order and immaculate. Forty types of carbon fiber, titanium, aluminum, everything is well thought out to make a Pagani as light as possible, “but the reflection is engaged with the customers” on a possible future electric Pagani, heavier due to the batteries, Christopher Pagani emphasizes.
Lamborghini against Ferrari
In this land of livestock and plowing, mechanization came after World War II (1939-1945) between tractors and agricultural machinery.
Ferruccio Lamborghini owned a tractor factory and … several Ferraris. Legend has it that the industrialist one day said to Enzo Ferrari, founder and head of the brand with the stepping horse: “Enzo, I have problems with your cars”, to which the latter replied: “You do not just make them yourself if you can not This exchange, which no one today knows is authentic, gave birth to the Lamborghini car factory in 1963, fifteen years after the tractors’, Ferrari is no longer alone and Emilia-Romagna is gradually building its reputation as a center for mechanical expertise. “It’s a success that comes from far away, it’s the fruit of several generations,” explains Andrea Corsini, “Minister” of Emilia-Romagna for Transport, Infrastructure and Tourism, who came to Modena for the exposure.
According to the Riparte l’Italia Economic Observatory, “Motor Valley” includes more than 16,000 companies, four circuits, six advanced training centers and employs more than 90,000 people. “In terms of job opportunities, contacts with companies, here’s the best,” says Emilio, a 24-year-old automotive engineering student who came from the south of the country to continue his specialization in Modena. The sector records a turnover of sixteen billion euros a year, including seven billion euros for exports, and shows a rude health: by 2021, Bugatti, Ferrari, Lamborghini, Bentley or even Porsche, among others, all had record results.
The legendary Bugatti – a French brand despite its Italian-sounding name – also had its heyday in the region, producing the famous EB110 GT model which in the early 1990s-1999, sold at the time of the modest sum of 500 million. Italian lira (approx. 260,000 euros).
If Tuscany has its Chianti, Emilia-Romagna has its “Motor Valley” and the pride of having one of the highest concentrations in the world of manufacturers of motorcycles and luxury sports cars. engines “(Terra dei motori in Italian), a small area extending over about a thousand square kilometers mainly between …