The business range, the new holy grail for manufacturers

The comparison between two versions of the same vehicle can quickly turn into a nightmare. After trying it for about twenty minutes on a manufacturer’s website, we find that none of the selection criteria for one version quite match that of another. Under these conditions, it is difficult to choose the most economical vehicle based on precise specifications.

To make it easier for businesses, manufacturers have created series specifically designed to meet their needs. “Faced with an abundance and constantly changing supply, fleet managers, purchasers and decision makers must carry out increasingly time-consuming monitoring work. In this complex environment, our Business range stands out for its simplicity and readability “says Benoît Alleaume, Director of Special Sales and Renault Parc Entreprises.

Renault Clio Business is the best-selling vehicle for businesses and is designed specifically for them. Renault marketed it at a price of 18,000 euros in its dCi 75 eco version2. Funded by long-term rental companies, this budget is smoothed over three years on average. To this purchase price and to calculate the total cost of use, companies add all expense items, including fuel consumption, maintenance and taxation. The business version of the Renault Clio dCi 75 eco2 emits 90 g / km CO2 and consumes 3.6 l / 100 km in combined cycle. This environmental performance allows the company to limit the amount of tax on company cars (TVS) to 180 euros per year and benefit from a bonus of 150 euros.

Additional equipment

With a dCi 90 eco engine2the same Renault Clio emits 113 g / km CO2 for a TVS of 452 euros per year. Less greedy, but also less powerful, the Business version is enriched with extra equipment so the company can continue to satisfy its employees. Thus, Clio Business has a manual air conditioning, automatic track control, a navigation system with 7-inch multimedia screen and cruise control. If the driver is driving in a less powerful vehicle, he nevertheless makes sure of its value by reviewing all its equipment.

For Renault, the Business series is a crucial asset that aims to convince companies, as it represents almost half of sales to this customer base. “This series was created more than five years ago and appeals with its simplicity, its readability, its efficiency and the scope of the needs it covers”, comments Vincent Desprès, Director of Fleet Sales for Renault France. Instead of studying manufacturers’ entire catalogs and their endless lists of configurations, options, and engines, fleet managers and buyers immediately focus on those models whose characteristics meet their choices.

Third group appearing on the list of sales to companies with their brands Volkswagen, Audi, Seat, Skoda and Volkswagen Utilitaires, Volkswagen France also set up a department reserved for this customer base in 2011. Just like with Renault and PSA in their time, the reorganization of networks was accompanied by the creation of Business series. These currently account for 80% of the new division’s sales volumes and increase revenue throughout the group. “Manufacturers’ Business series appeal to companies because they consist of vehicles whose safety and comfort equipment meets their requirements, and at the same time has a lower cost of use”, notes Jean-François Chanal, CEO of ALD Automotive France.

Veolia: 30,000 vehicles

In France, Veolia has a fleet of 30,000 vehicles for its employees. The group allocates its company cars according to a grid, whose four categories correspond to the different hierarchical levels. “With rare exceptions, we only list vehicles from the Business series because their equipment meets our requirements in terms of safety and comfort and at the same time complies with the CO2 emission thresholds.2 which we have corrected “explains Arnaud Willing-Salleron, Director of VEGA (Veolia Environnement Gestion Automobile), the group unit responsible for managing the fleet.

Like Veolia, the large corporations prefer the Business series of manufacturers in most cases. Only senior executives and board members are rewarded with a vehicle that is more representative of their status. Personalization then takes precedence over standardization. Already generously equipped, the top models come out of the classic award criteria and then give the options an honor. “We tend to abandon the Business series for the higher levels of our company car policy”, confirms Arnaud Willing-Salleron.

For its part, to allocate its 400 company cars, Auchan has defined four levels according to the responsibilities of its employees: manager, level 1 store manager, level 2 store manager and member of the executive committee. “In our process of selecting manufacturers, the Business series is a further argumentexplains Benoît Morel, Purchasing Director. When an employee asks for advice, we refer him to a vehicle of this type because we are sure he will be satisfied. On the other hand, car enthusiasts are asking for specific options and leaving Business to go even further in exclusivity. »The day-to-day manager is not an employee like any other, his car may not look like ordinary mortals.

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