the end of free account sharing, a fake good idea?

Two months after the start of the paid account sharing tests, the results drop and they are bad.

A few months ago, Netflix announced that they wanted to make a rather radical decision to stop free account sharing between people who do not come from the same household. From now on, sharing your account with a friend, a distant cousin or even your ex will make you pay a few extra euros on the original subscription. In March, Peru, Costa Rica and Chile were the first to be affected by this measure.

Faced with this announcement, many users have already pointed out the flaws of this new system, but have also condemned Netflix’s increasingly capitalist nature, which raises the price of its subscriptions with a vengeance, and which sees an opportunity in or to make more money by to pay for something that has so far always been free. These people will be happy to know Netflix’s new system seems to be going in a rather chaotic way.

The Netflix “Account Sharing” Disaster

Two months after the start of the tests in the 3 South American countries, the feedback is very mixed. The magazine the rest of the world released a report today showing how Netflix is ​​fighting to stop account sharing, especially in Peru. First, subscribers lament a lack of communication … which has sometimes worked to their advantage. Several dozen subscribers said they had not been informed of the company’s decision via email or an official announcement.

Some of them therefore continued to live their lives and share their accounts without worrying about it, while others had random consequences as they had to pay the extra fee of $ 2.71 per month. The general misunderstanding also implies that it is difficult to control those who share their account in a “fraudulent” way (at least in their eyes).

There are many cases where one or more members of the same household will have to connect to their Netflix account outside the household area itself (business trip, vacation, overnight trip, business trip, etc.). It then becomes more complicated to understand which people are squatting and which are not. Netflix seems to be aware of this nuance, as a Peruvian customer service representative anonymously explains to the media that they have already given passwords to those who request them, while explaining that they are outside their home.

Netflix is ​​stubborn and risks going all the way

However, this situation does not seem to worry the red N. Despite these more than mixed results, the tests are still ongoing, we do not know how long, and they should affect larger areas of the world in the coming months. It explains a spokesman for Netflix as well The edge :

“HAVEWhen we started working on paid sharing over 18 months ago, we’ve been ready for five years: A Netflix account is for people living together in the same household. The millions of members who actively share an account in these countries have been notified via email, but given the significance of this change, we are increasing messages in the product more slowly. We are satisfied with the response so far.

On the user side, the tone rises. While the company is recording much weaker growth than usual, unlike other SVOD services that are skyrocketing, many subscribers are likely to flee once the measure has reached them. Even worse, some controversial solutions may well take over and send Netflix down against its will. It remains to be seen how it will go in the coming months.

Leave a Comment