Take-Two: The GTA publisher criticizes the Game Pass model and the meta-verse!

Play news Take-Two: The GTA publisher criticizes the Game Pass model and the meta-verse!

GTA V continues to be a hit, but all eyes are starting to turn to GTA VI, whose development has been confirmed by Rockstar Games. But in a world where access to games via a subscription is becoming widespread, the question arises: can GTA and the next Take-Two games directly integrate a service upon their release?

that Play Pass from Microsoft continues to evolve, and its business model, which is clearly beneficial to gamers, is starting to make sense to the general public. During this time, Sony chose a different approach, with a redesign of its PlayStation Plus. No Day One games in its catalog, but demos in a few hours, retro games in the cloud or for downloadand a selection of games already released.

Will Take-Two add one game a day to subscription catalogs?

For Sony, whose revenue depends in part on video games, Using Microsoft’s strategy is not sustainableand “would lower quality” games developed internally. On his side, Ubisoft has its own service Ubisoft +, with its own games. A model that other publishers might follow, including Take-Two. Then the publisher’s next game, Grand Theft Auto VI, is at the forefront, they will be integrated as soon as they are released in a subscription?

Strauss Zelnick just can not see the point. Asked by Games Industry, the CEO of the brand states that certain games are available in the services but that he had no interest in releasing first day games on them. And when we think of the enthusiasm generated by GTA, NBA 2K, Mafia or even Red Dead Redemption, we easily understand thatthe economic interest in such a practice would be debatable to the editor:

We have supported various subscription services and are happy to do so. (…) It does not make sense to us because we do not financially believe that consumers are willing to pay for it – why should they? – and we can not afford to disrupt our business in a way that does not make economic sense.

There must therefore always be a cut between what the consumer wants and what the publisher is capable of (…). I think Sony agrees with us because they said so. This could potentially be interesting for games that have been on the market for a while. If their price has been reduced, it may make financial sense to offer them on a subscription basis.

In other words, reach out to new players and give new impetus to games that have already been released, yes, do without revenue from a title that has just been released, no. At this point, Strauss Zelnick joins Jim Ryan’s statements, but does not mention the qualitative aspect of the titles. However, he does not rule out going back on his remarks if developments in the industry force him to do so.

This company does not operate on the opinions of just one person, including my own, and when it makes sense, we support subscription services, and if that’s where the consumer wants to be, that’s where we are. That’s one of the scariest things about working in video games – we’re so groundbreaking that any prediction will necessarily make someone look like a fool.

Stauss Zelnick is on guard against ‘buzzwords’

At the end of last year and at the beginning of 2022, the words NFT and blockchain were on everyone’s lips, especially on the industry side of the video game. Many games based on NFTs, cryptocurrencies and blockchain have emerged, Steam has rejected them, publishers like Ubisoft have launched their platform, studios have tried their luck before going back, and Square Enix has expressed great interest.

But what is Take-Twos’ position on the subject? Among the rumors about the content of GTA VI we mentioned a critique of blockchain in the gamewhich could give an indication of the state of mind. Strauss Zelnick talked about it and is very suspicious “buzzwords” such as NFTs, metaverse, blockchain or cryptos:

I’m always skeptical of buzzwords because they mean different things to different people, and people who invest behind buzzwords are unlikely to get good results. I’m not at all skeptical of the huge, interactive, dynamic and entertaining worlds because our company is responsible for hosting at least three of them. (…)

I think where my skepticism lies is that any company suddenly thinks that by saying the word “metavers” on top of their company’s business strategy, it means that they will be transformed in some way, and that nirvana is at hand, and of course it is not.


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