Worldline invests in Metaverse | all news

Worldline aims to bridge the gap between the virtual and the real world of e-commerce players, giving them access to Metaverse’s enormous potential.

Worldline is among the first companies in its sector to launch in Metaverse with a dedicated virtual showroom. Worldline aims to bridge the gap between the virtual and the real world of e-commerce players, giving them access to Metaverse’s enormous potential.

Inaugurated in March 2022, the Worldline Metaverse showroom is a key pillar of the Worldline Metaverse implementation strategy in Metaverse, considered as the new channel for innovative online social and commercial interactions, and to grow even more with the growth of Web 3.0. Worldline showroom is integrated in Decentraland in the Crypto Valley. Based on this central and very well-visited location, Worldline will enable its network of merchants to launch in Metaverse through its platform, while giving them added value and visibility.

To grow, Metaverse needs a strong and flexible payment ecosystem that allows users to easily navigate between payment methods in the physical and virtual worlds. In addition to the launch of this showroom, Worldline will continue to invest and devote significant resources to the development and distribution of new Metaverse-related products, specifically designed to meet the needs of merchants looking to establish themselves in virtual worlds with 3D and grow in it. For example, white label stores have been installed in Metaverset with direct payment access to all Worldline payment solutions, thus bringing together real and virtual payment ecosystems in the same secure universe.

Worldline Metaverse showroom already offers several innovative features:

  • “Grocery of the Month” space, located in the heart of Worldline’s virtual space, which promotes a merchant and his new product, which can then be purchased directly via Worldline’s payment solution;
  • A coffee area operating with PAYONE, a joint venture between Worldline and German Savings Banks (DSV), the flagship brand for trading services in Germany and Austria. This place, which promotes social interactions and informal meetings, will facilitate the exchange between users, Worldline and merchants;
  • A virtual stage to host virtual product presentations and exchanges with Decentraland users;
  • Support for charities, primarily assistance to Ukraine, through recognized NGOs. While social responsibility is a major concern for Worldline, the company makes it an honor to help those in need.

Metaverse undeniably opens up unprecedented opportunities for traders and their customers. The solution developed by Worldline and its cryptocurrency processing partner, Bitcoin Suisse, aims to facilitate the immersion of traders in a space that is as new as it is promising. For example, goods and services in Metaverse can only be purchased with the Metaverse operator’s own cryptocurrency. Worldline’s showroom allows end consumers to pay for goods and services even if they are not personally holders of that cryptocurrency. This solution thus offers a simpler and more optimized shopping experience, for the benefit of both Worldline’s grocery portfolio and their customers.

Sascha Muenger, Metaverse expert at Worldline: “Technological innovation is an integral part of Worldline’s DNA. Metaverset, and more generally Web 3.0, is undoubtedly the next step in the development of the Internet, and we must definitely be able to seize the opportunities that this virtual world offers. Our strategy in this area also includes making it easier for our merchants and their customers to access it by offering a smooth and secure payment experience in Metaverse. ”

Strategic options for Worldline and its merchant customers

The Internet, or Web 2.0 in its current form, represents for millions of people the first point of access to information and services, to communication and social relations, or to the purchase of goods in general. The meta-verse associated with the development of Web 3.0 aims to replicate the value proposition of the Internet by enriching it – and this is the key point – with an immersive three-dimensional layer.

Metaverse comes to shake up and abolish the boundaries of the world of e-commerce. It will allow consumers to shop in a virtual world from anywhere in the world while benefiting from integrated virtual payment systems. This new dematerialized commercial experience provides an opportunity to democratize access to goods and services based on a radically new approach.

As a key player in the payments industry, Worldline will leverage this innovative new business universe for the benefit of its trading customers, help break down the boundary between Metaverse and the real world, and exemplify the potential of Web 3.0 technology. 3D virtual worlds. Ultimately, Worldline aims to establish itself as a reference service provider in commercial transactions and payments in Metaverse.

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