A new adventure begins on the ZIBS Metaverse campus

HAINING, China, May 2, 2022– (BUSINESS WIRE) –Zhejiang University International Business School (ZIBS) has officially launched its Metaverse Campus! Researchers, business leaders and experts from around the world are gathered to celebrate and witness this great success.

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Enjoy adventure on ZIBS Metaverse Campus (graphics: Business Wire)

During this event, Professor HE Lianzhen, Vice President of Zhejiang University; the teacher BEN Shenglin, Dean of ZIBS; the teacher HAN Seung-sooChairman of the 56th Session of the United Nations General Assembly, and CAI JinCEO and Co-CEO of Sing Tao News Corporation Limited, delivered the keynote address.

Giuliano NociVice-Rector of the Politecnico di Milano; Fiona DevineDirector of the Alliance Manchester Business School at the University of Manchester; John FinchDirector of the Adam Smith Business School at the University of Glasgow; Jose M. Martinez-SierraDirector-General of the UPF Barcelona School of Management; Alvin GraylinPresident of HTC for China, and other business leaders and experts attended the event.

“These days, universities are facing new challenges and opportunities. Online education has become a core trend in educational development. Zhejiang University hopes to explore the construction of Metaverse campus using advanced technologies. Leaders bringing a range of immersive technologies, represented of virtual reality, into the classroom of higher education, which increases the authenticity and interactivity of students’ learning processes and brings higher education and teaching quality to new heights. ” said HE Lianzhen, vice president of Zhejiang University

“The search for metaverse applications is growing in popularity around the world. Higher education institutions need to be proactive, know how to take advantage of the opportunities and embrace the metaverse with a positive and open mindset. View of the system platform, an educational organization or educational resources that enable for the teaching to shift towards information, interactive interconnection and virtual stimulation and bring the students realistic immersive experiences, will undoubtedly contribute to higher education, under the influence of the pandemic, can seize new opportunities and cultivate excellent talents that meet the needs of our time “, said Professor HAN Seung-soo, President of the 56th Session of the UN General Assembly.

“ZIBS Metaverse Campus, dedicated to the 125th anniversary of Zhejiang University, is a major historical milestone for us. Established in 2018 in the heart of the Yangtze River Delta region, ZIBS has an ecosystem that is a leader in innovation and entrepreneurship, and more specifically in the digital economy, we have always strived to ‘Connect the world and shape the future’ with a focus on the 5 principles of I – innovative, international, interdisciplinary, inclusive and integrative – to build a leading international business school for the future and for “A journey of a thousand miles begins with the first step. We look forward to benefiting from your support and partnership as we continue our journey to connect the world, both physically and metavers, and shape our common future!” , said BEN Shenglin, dean of ZIBS.

“For more than 80 years, Sing Tao News Corporation Limited has had a strong presence in Chinese society with significant global coverage in mainland China, Hong Kong, the United States, Canada and the United Kingdom. The company currently promotes dual engine ‘model, which combines traditional “and modern media to build a more competitive multimedia platform. The collaboration between Sing Tao and ZIBS to promote the Metaverse campus is a breakthrough in the metaverse field: it aims to bring media and higher education into a new era”, said CAI Jin, co-CEO of Sing Tao News Corporation Limited.

The deans of the world’s leading business schools also shared their concerns and expectations for ZIBS ‘groundbreaking exploration of Metaverse. They suggested that with the integration of various new technologies, Internet applications and social forms that mix virtuality and reality, the Metaverse campus can provide immersive learning experiences for future students and help educators and researchers overcome the limitations of physical space to achieve barrier-free . communication with a new interactive experience. These new trials in vocational education and training are particularly relevant and worthy of interest given the new opportunities and challenges arising from the current globalization.

With Metaverse Campus, ZIBS seeks to achieve three main goals:

  • An immersive learning experience: Using virtual reality to build a global classroom for teachers and students, reinventing online learning and international academic interaction.

  • Exhibition in Metaverset: combination of classroom learning and collaboration with companies, to create an exhibition hall and allow the public to better understand the current industrial environment.

  • Innovation and entrepreneurship tour: to build a Metaverse platform for collaboration between industry and academic centers and provide start-ups with a framework that promotes new successes.

In addition to creating the Metaverse campus, we are also preparing ZIBS Metanomics Research Centerwhich will open a new chapter in higher education in business economics through an interactive cycle that is both theoretical and practical with the Metanomics campus.

Finally, we invite Lesly Gohformer Chief Technology Officer of the World Bank Group; Leon LaulusaExecutive Vice President and Dean of University Affairs and International Relations at ESCP Business School; Mauro Guillendean of Cambridge Judge Business School; Alex Edmans, Professor of Finance at London Business School; and other distinguished guests from the ZIBS Metaverse campus for delivering captivating lectures.

If you would like to participate in these events, click on the following link to sign up: https://zoom.us/webinar/register/84742116294. You will receive a Zoom link immediately and our team will send you further details shortly before the event.


Zhejiang University International Business School (ZIBS) was founded on the Zhejiang University (ZJU) international campus in Haining in November 2018. ZIBS is headquartered in the Yangtze River Delta region – a center of innovation and one of the most dynamic regions in the world. Its vision is to become a leading global ecosystem, with vocational training as its basic pillar, with a particular focus on new technologies, the new economy and new financial systems. For more information: http://zibs.zju.edu.cn/eng/

The text of the press release derived from a translation should in no way be construed as official. The only authentic version of the press release is that of the original language press release. The translation will always have to be compared with the source text, which will set a precedent.

See the source version at businesswire.com: https://www.businesswire.com/news/home/20220428005624/en/


Company: Zhejiang University International Business School (ZIBS)
Contact person: Lisha CHENQI
Email: lishachenqi@intl.zju.edu.cn
Website: http://zibs.zju.edu.cn/eng/
Phone: +86 188 5718 8571
By: Haining Zhejiang, China

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