Party: why legislators are campaigning in old cars

the essential
In the first district of Lot, Rémi Branco drives in a Citroën tube to the left when Aurélien Pradié moves into 4L for Les Républicains. Political marketing or rural involvement?

To the left, on the starting line, a turquoise Citroën TUB. To the right a white convertible 4L. In Lot’s first constituency, Rémi Branco, the Republican left-wing candidate, and Aurélien Pradié, the Republican candidate, have decided to drive an old car in their race for the parliamentary election. A heartfelt choice for his terroir? Or reason to convince faster? Probably a bit of both.

It must be said that Aurélien Pradié is not part of her first campaign in an old race car. In 2017, he already investigated the party in a Citroën Méhari on its way to the parliamentary elections. History will not say whether it was thanks to the car, but the candidate won the deputation. Long before, in 2008, he had made his first political campaign on moped for the cantonal election before being elected in the canton of Labastide-Murat. “I was 21 at the time and I couldn’t afford a car,” he says. Of course, for his new campaign, the outgoing MP returned. “4L is a local car, it looks like Lot, it is simple, robust and authentic”, clarifies the deputy. The idea of ​​a certain happy landscape. And then there is also the car that drove Georges Pompidou in when he came on holiday in Lot.

During the launch of Aurélien Pradié’s campaign.
DR

“I use it primarily to go to public meetings and to go door to door,” the MP notes. So in small villages, he parks, takes his cake mono out of the trunk, and turns up the volume of the speaker in the trunk of 4L. “The people of Lot are not even surprised anymore,” he notes. Critics of the right-wing candidate accuse him of surfing on folklore. For Aurélien Pradié, it is not: “It’s not a matter of doing political marketing, nor of clowning around in the staging, it’s a car I bought there for several years, I used it already in my daily life, and I want to keep it after the campaign, I would never have thought of renting or buying a vehicle to pretend the campaign, ”he slips.

Left, TUB for a travel campaign

The image of a reclaimed folklore for political purposes also sweeps away Rémi Branco with his own trouser pocket. “I went into the campaign with the idea of ​​moving from village to village so that politics comes to Lotois and not the other way around,” explains the candidate from the Republican left and also Vice President of the Department of Agriculture. . The choice of an old model of Citroën TUB also known as type H was the best answer to its itinerant campaign. At least the most convenient and “effective”. “I chose not to have a country room, so I had to find and rent a vehicle that could transport bucks, tables, stools, bottles of Cahors wines and duck products,” he explains. The left-wing candidate acknowledges this: “I was inspired by Jérôme Prévost’s food truck in Lot, the troubadour of taste, to also promote good local products”.

Rémi Branco campaigns in TUB.

Rémi Branco campaigns in TUB.
DR

Rémi Branco is an aperitif campaign. And he claims it: “Residents sometimes expect a desk in a town hall, coziness must take precedence, I speak to my meetings while speaking during aperitif, I remain simple, it is the image that also shows the Citroën TUB”. When Aurélien Pradié turns on the sound system in the trunk of her 4L, Rémi Branco unpacks the aperitif in her van. Two rooms, two atmospheres not too far apart. “I exchange with the locals, we talk about my suggestions while we taste products from here,” he slips. A nod, according to him, to “artisans and to an era.” The TUB holds. Verse, Labastide-Murat, Le Vigan and Saint-Germain-du-Bel Air … A new village every day. In the rhythm of TUB: slowly but surely.

Leave a Comment