How to make a business plan for a salad bar franchise?

Do you want to open a salad bar as a franchise and have you already chosen your brand and completed your market research? You must now write a business plan to obtain financing for your business creation project. Here are the 5 steps you need to follow to write the business plan for your franchise salad bar.

Introduce the team and the creation of the salad bar project

Bankers first follow and fund a project manager before financing a project. They actually need to verify what is designated by “man / project adequacy”. This is why the first part of a salad bar franchise business plan, like any business plan, is always a presentation of the project and the teams behind it.

In the case of a salad bar, franchisors on their part often expect candidates to be sensitive to nutrition, health, well-being and the environment.. And with good reason, since salad bars are part of the healthy food market, these issues are at the heart of the project.

But whether it’s on the side of the franchisor or the banker, an attraction for environmentally responsible activities that contribute to well-being is not enough : you must still have the necessary skills to manage a restaurant and its team.

It is therefore it is always preferable to have experience as a manager and / or manager of a profit center.

Here’s what you should include in this first part of your business plan for a franchise salad bar:

  • Your professional background and experience as well as your competencies;
  • The motivations that made you open a salad bar.

This last part in particular gives you the opportunity to introduce your market research.

Introduce local market research

The salad bar franchise you have chosen has a legal obligation to give you a general overview of its market before you sign the contract. You can therefore use this general market mode to introduce this part of your salad bar business plan.

However, if you have followed the criteria in our article entitled “Choose your salad bar franchise”, you know that the study of the local market necessarily precedes the choice of brand: it is actually necessary to choose the franchise of salad bar that is best suited to the hinterlandto its socio-demographic characteristics as well as to the already established competition.

So you have to keep showing why you in your catchment have chosen the brand you have chosen. And this, whether it is generalist, specialist, organic, conventional, classic or exotic.

The purpose of this part of your business plan is to demonstrate the relevance of establishing a new salad bar in the target area. And this, knowing that salad bars cater to an urban, active, young clientele and dynamic, with a strong purchasing power of preference.

  • Does the target area have enough leaders?
  • Is there a university campus in the target area?
  • What is the average household income in the target area?
  • Who are the competitors (located in the healthy segment)?
  • Etc.

This first approach makes it possible to determine the turnover potential of the healthy restaurant. About the second time, it is also necessary to present the space or at least the targeted area of ​​establishment if the space has not yet been selected. And this to demonstrate the potential of this location in terms of traffic and socio-demographic characteristics of users.

Highlight the commercial and communication strategy

In franchising, the commercial strategy as well as the national communication strategy of the salad bar is determined by the chosen brand.. This part of the business plan for your salad bar is therefore a transcript of the franchise’s positioning and strategy.

However, you must also specify the local communication strategies that you plan to put in place, especially to ensure a good start to the activity.

  • Event tastings (on the street, in companies or colleges, etc.);
  • Initial promotional offers;
  • Communication on social networks;
  • Sponsorship system;
  • Distribution of flyers;
  • Etc.

Local communication is actually a privilege for the franchisee and not the franchisoreven though the latter can help guarantee success for the members of his network.

Demonstrate the economic model and financial forecasts

Like the communication strategy and the commercial strategy, the economic model of a franchise salad bar is the brand’s. However, the reality will largely depend on the tariffs negotiated with local suppliers, the size of the investments made to furnish the restaurant’s premises, and the catchment area.

Therefore, you need data from your local market research, your financing plan and your sales forecasts. to cross them with data from the franchisor to, in consultation with the latter, develop realistic financial forecasts that will serve both to convince your banker and serve as a guide, a management tool to manage your bar for salads.

  • Investments to be made;
  • Financial plan;
  • Cash flow plan for the first year;
  • Forecast balance sheets and income statements for the first three years.

Here are the essential accounting documents to complete the business plan of your franchise salad bar.

In this part, you will demonstrate how to make money at your salad bar.

Write the summary

Finally, write an introductory summary of your franchise salad bar project: this is the summary. Clear, concise and complete, it summarizes in a few lines the main points of your business plan, to which it is the introduction, to seduce the banker and make him want to read more. In a way, this is the path to your salad bar project.

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