The new Range Rover Sport is unveiled for the first time in France at the Atelier des Lumières

Land Rover unveiled for the first time in France, the 3rd generation of the Range Rover Sport after the international presentation that took place on May 10 at Land Rover’s headquarters in England in Gaydon.

The family’s new work of art Range Rover attracted attention around the world, continuing with the clean lines and modernist design philosophy that the latest Range Rover has developed. that Range Rover Sports is now touring all over France, on different dates and in all of France’s concessions.

During this unique evening, Land Rover gathered personalities and opinion makers at the Atelier des Lumières. The venue, a digital art center known for its immersive exhibits, offered the New Range Rover Sport the most beautiful setting where one could reveal oneself. Many visual animations specially designed for the apartment were projected onto walls and floors, offering the 300 guests present a breathtaking and unique visual spectacle.

For the first presentation in France of the new Range Rover Sport, Philippe Robbrecht, President and CEO of Jaguar Land Rover France and Lancelot Mallet, leading interior designer Land Rover, revealed the unique features of this new generation.

The arrival of this new model was welcomed by personalities from all walks of life:

Actors Gilles Lellouche, José Garcia, Ana Girardot, Tomer and Sandra Sisley, Anne Marivin, Louise Monot and Grégory Fitoussi, Aurélie Konate and Stéphanie Pasterkamp, ​​singer Benabar, presenters Ophélie Meunier and Laurence Roustandjee, chef Grégory Lava, chef and DJ Nicolas Ullmann.

It is with pride that we presented to Atelier des Lumières the new Range Rover Sport, which embraces the modernist design philosophy that the brand faces. Technological innovations, purity of lines, choice of innovative materials are all unique features that define our vision of reinvented modern and sporty luxury. The Range Rover Sport has always received a huge welcome in the French market, it is a vehicle of strategic importance for our development.

CHAIRMAN AND EXECUTIVE DIRECTOR OF JAGUAR LAND ROVER FRANCE
PHILIPPE ROBBRECHT

The new Range Rover Sport takes our modernist approach to vehicle design and redefines sporty luxury, setting new standards as the ultimate sporty luxury SUV. The third generation is modern, relevant and progressive and develops its character into a vehicle of breathtaking desirability. The new Range Rover Sport has an impressive presence and confident attitude that enhances the dynamic character of the car. It is the magnified culmination of our vision of creating vehicles characterized by luxury and modernity. Refining superfluous details is the best definition of the design of this new Range Rover Sport.

LEADING INTERIOR DESIGN LAND ROVER
LANCELOT MALET

RANGE ROVER SPORT, DESIGN AS A WORK OF ART

Located between the Bastille and the Nation, in a former foundry in the 11th arrondissement of Paris, the Atelier des Lumières offers immersive digital exhibitions that are broadcast continuously. With 140 video projectors and a spatial sound system, this unique multimedia facility covers a surface area of ​​3,300 m, from floor to ceiling, with walls rising up to 10 meters. It was, of course, the ideal place for the Range Rover Sport to present itself for the first time in France through a unique visual and auditory performance that offers guests a unique experience.

THE RANGE ROVER SPORT: DNA AND HISTORY

The first generation was born in 2005 at the Detroit Motor Show. Since then, the Range Rover Sport has never ceased to amaze and of course take the position as the most sporty SUV on the market. Suitable for all terrains, first and second generation have proven themselves on all continents, from Pikes Peak to the 999 steps of Heaven Gates in China. Today, the 3rd generation redefines sporty luxury, combining effortlessly confident and instinctive driving characteristics with distinctive Range Rover sophistication, progressive design, sophisticated and improved connectivity. The third generation is the most coveted, most innovative and most dynamic ever created.

RANGE ROVER SPORT EVERYWHERE FRANCE

The Range Rover Sport has been available for order since May 10th. To honor it, the new model in the series will be unveiled exclusively during a national tour from May 24 to July 9.

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