What is the blogger’s business model?

Many internet users want make their own blog and live by it, for it must be admitted, on paper it makes you dream. In reality, however, it is a completely different thing, for it takes a good portion of passion and perseverance to achieve it.

It’s not impossible because live from his blog is completely different from living off the influence of influencers on social networks. We can thus stay influencer blogger easier than becoming an influencer on Instagram or TikTok for example.

Blogs vs. social networks in of influence

If you at least have to seduce an algorithm, you should know that you will have a better approach and better indexing with Google. The search engine imposes rules to follow and they are very numerous, which opens the doors for SEO experts in terms of. produce optimized content. The blog is therefore favored and more suited to gain visibility and ultimately influence.

As for social networks, they are mostly limited to shorter editorial content, accompanied by a photo and / or a video with hashtags. A remedy that may prove to be limited, or even insufficient to really stand out. Moreover, indexing is not really optimized and it is sometimes difficult to find content other than Twitter which manages hashtags well. Facebook does not have a powerful search engine for example.

that Content produced on a blog is a function of criteria that are not easy to assemble, which distinguishes many actors from the start. Therefore, there are several parameters to consider in order to stand out and make an impact with the blog, but it allows bloggers who master the rules of SEO to achieve this. Among these you have:

  • URL age,
  • The authority of the place,
  • The included capital,
  • The length of the content and its optimization,
  • The writing frequency,
  • The architecture of the place,
  • Certain technical aspects: HTTPS protocol, page load time directly linked to Google Mobile First index, optimization of Hn beacons (H1 to H6), image alt tags,
  • The bounce rate,
  • Backlinks which will allow you to gain authority. etc…

There are others, but it is probably as a means of comparison with social networks. Although Google’s recipe remains secret, it is a blogger who is a web editor, that is, with proven knowledge of the basics of SEO, can give results. In the end, the best ones manage to monopolize first Google position on their keywords.

SEO and blogging

Blogging is above all a job that requires patience because we necessarily evoke natural referral or SEO if we indirectly target the search for influence. It is better to produce relevant content and give time to others to make an impact. Become an influencer however, should not be a goal to achieve.

Blogger’s business model

A professional blogger who lives off his blog, and who makes money on his audience, has several axes to make money. Not a question here though Create a blog in 5 minutesand of earn € 30,000 the first month as if by magic!

Blogs that sell dreams

Unfortunately, some dream sellers on the internet are cheating many internet users by selling them workouts at exorbitant prices. Hollow formations that are modeled on American models in terms of marketing, and which only aim for a simple copy / paste function to reproduce the same pattern indefinitely.

Clear “Imiter what I do and you will get rich in the same way on the backs of people” except that it does not necessarily please internet users who have just spent more than € 1000 for a concept devoid of relevance and ethics.

The truth the blogger’s business model is based on content work and content production, with the aim of winning positions and generating high traffic. This will lead to visibility and a more or less rapid rise in fame, placing the blog in the rank of media until it sometimes becomes essential in a universe. At this point, it becomes easier to Make Money From Your Blog to make a living from it, and that is where it quickly becomes interesting and sometimes even very lucrative.

If the blogger is placed on a promising and trendy theme, he will subscribe to various platforms of influencer marketing and of netlinking. In both cases, it involves writing sponsored content or distributing content provided by the platform or end customer. The goal is to share one or two backlinks in the article, thus gaining SEO and authority for the customer’s site. Prices are very variable and can vary from 100 to 1500 € and even more for media with a strong reputation.

Blogger's business model

Bloggers who reach this stage can create a comfortable income. Additionally, if they’re working on selling ad leads, and they are running Google Adsense campaigns in parallel, it’s quickly becoming profitable.

Advertising revenue is a function of blog traffic and the number of page views per month. Again on blogs with heavy traffic we can easily talk about a few hundred euros to several thousand.

How Long Does It Take To Make Money On Your Blog?

If the question is appropriate after these few words, and although it is always asked when the subject is mentioned, we must face the facts! It is a lot of work and there is a mantle to pass called the desert.

No one will come to take you by the hand, you will not have the expected partnerships from one day to the next and you will still have to produce content at a high frame rate. It will require sacrifice without even knowing the outcome perfectly, because if you are on a highly represented theme, it may not succeed.

How long does it take to become a leading blogger?

In terms of digital marketing or digital in the marginal sense, it is quite well represented and it remains a universe where there is a lot of business to do. However, this is not the most promising theme in blogging. It will therefore be necessary to assess the subject and the ability to go all the way to achieve a result.

For some bloggers it will have taken 1 year and for others 2 or more that make money on their blog recurrent. Rarely less given that there are competitive sectors, and thatSometimes you need to write several articles a day. to appear on social networks in the first place. Social networking helps gain visibility faster, but then you have to rely on SEO to get positions on Google.

The time is therefore variable for achieve independence. It should be noted that a period of unemployment remains the best time to start.


A quick observation to know and understand how bloggers earn their living! It’s not an easy job, otherwise the blog would have more influencers than on Instagram. However, the blog represents a secure bid for companies that need visibility to also create business. Thanks to one well position on Googleespecially in the top 3, they will necessarily have more traffic than if they were at the top of the 2nd page or even at the bottom of the first.

Revenue generation from a blog is therefore primarily about netlinking, sponsored articles and Google Adsense advertising. You need to continually optimize your content and search for positions on Google around trending topics, in order to attract companies and brands. In addition, it will be necessary to register on influencer marketing and netlinking platforms, and to enter into long-term partnerships with agencies, which will always be more advantageous.

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