Web 1.0, Web 2.0so recently Web 3.0… Do you have problems keeping up? The next generation of internet and web protocol will be the next growth phase for web businesses. Web 3.0, this enhanced version of Web 2.0, is characterized by the creation of a virtual world on the Internet with especially the metaverse. With the meta-verse, that completely revolutionizes our way of thinking, of informing ourselves, of consuming. But what do the French really think?
Web 3.0, the next stage in the development of the web
If Web 2.0 refers to a paradigm shift in the way the Internet is used, Web 3.0 represents the next stage in the development of the web. Specifically, Web 2.0 refers to websites and applications that use user-generated content for end users. In contrast, Web 3.0 is more focused on using machine learning (AI) technologies to deliver relevant content to each user instead of content provided by other end users.
At present, there is not yet a standardized definition of Web 3.0, but it already offers key features:
- Decentralization : the information could be stored in several places simultaneously and therefore decentralized;
- Without trust and without permission : the network allows participants to interact directly without going through a trusted intermediary. In addition, anyone may participate without the permission of a governing body;
- Artificial Intelligence (AI): thanks to technologies based on the concepts of the semantic web and natural language processing, computers will be able to understand information in the same way as humans,
- machine learning : uses data and algorithms to mimic the way humans learn and gradually improve its accuracy.
- Connection and ubiquitous : information and content is available with an increasing number of daily internet connected devices.
The goal of Web 3.0 is therefore to create smarter, connected and open websites.
The meta-verse is how the internet or virtual worlds will merge and integrate into our lives. It is the combination of:
- Virtual reality;
- Augmented reality;
- Mixed reality;
- Game ;
- Social networks and more.
This is a new way of using the internet by transforming it from 2D to 3D. Current web content on 2D screens on computers or mobile phones will no longer be navigated by clicking and scrolling through various pages and tabs. It will be transformed into three-dimensional objects.
Blacklist did a study of the metaverse, and the results among the French lag somewhat behind.
Of the 1,000 people surveyed:
- 19% of respondents see the virtual world as a way to escape the real world;
- 34% of respondents believe that the meta-verse is the new name for Facebook;
- More than 50% say they do not trust a world
- 67% of Europeans understand what the metaverse is, compared to only 55% in France;
- 50% of French people are worried about investing in NFTs.
This study also made it possible to understand that certain companies have confidence in the future of the virtual world.
They will invest 10 to 20% of their marketing or innovation budget in the meta-verse, which will break through within 5 years.
Nevertheless, 1 in 2 people still doubt the metaverse: more than half of users say they do not trust this concept with virtual worlds, especially because of cybersecurity according to this study.
So is the meta-verse doomed? To be successful, this concept must still solve problems of trust and cybersecurity. At the moment, users are still struggling to see it as anything other than an entertainment tool. But it could quickly become a daily reality with the support of Meta behind the virtual worlds.