This is what Huawei has understood that you will no longer buy its smartphones

If we knew it would be complicated for Huawei to become a smartphone giant again, we now have the impression that they no longer really want it. Its latest product presentation as well as the statements of its President in Europe seem to confirm all this.

If you were looking for a sign to definitely convince yourself that Huawei has thrown the towel in the ring on its smartphones, at least unofficially, the Chinese giant’s latest presentation should do the trick.

In a conference of almost 45 minutes, only 12 minutes and 27 seconds were set aside for this former flagship universe for the manufacturer. In this short time, only one smartphone has been presented. A phone that by the way probably will not be bought by anyone: foldable, without Google, all for the extravagant price of 2000 euros.

A conference dominated by clocks

The rest of the conference focused on a sector that is now much more lively for the company, banned from the US market, wearables and more generally the themes of health and wellness. Five products belonging to this field were presented, three watches, a connected bracelet, an activity meter.

Huawei also appears to be looking for new growth drivers on the subscription sales side. At the software level, the manufacturer presented its future sports support service with subscription, Huawei Health +, which is currently reserved for Germany and Italy.

A financial situation at half mast

Faced with these allegations, you might think that when Apple launches a conference on Macs, we are not saying that the Apple brand is leaving iPhones. Sure, but Huawei is in a very complicated situation, and it’s certain they’ll have to find new business: by 2021, revenue has dropped by 28.6%. Also in China, sales fell by 31% last year. A decline that this time is not explained by the absence of Google services – useless in China – but by smartphones now marketed without 5G compatibility.

MKT_P50 Pro_KSP Shoot_Comfort grip_Cocoa Gold_
P50 Pro in cocoa gold. // Source: Huawei

In addition, Huawei itself says that smartphones are no longer a priority, even if they do not feel ready to throw in the towel yet:

William Tiann, president of Huawei for Europe said in Milan, during a press conference where Frandroid assisted: “As you know, we’re struggling with smartphones. […] We want to focus more on the home office and wearables, but we do not want to give up the smartphone business. »

Among the concerns that Huawei smartphones face in the European market is often the absence of a 5G modem on phones that are still sold at an expensive price, as well as a degraded software experience without Google.

HarmonyOS and 5G are no

Asked about the return of 5G on his phones, the management first made it clear “Huawei has the best Wi-Fi and wireless connectivity technology. Huawei is also always open to collaborating to provide all components, including 5G chipsets.”without being able to communicate a roadmap on this topic. As for the arrival of HarmonyOS on their phones, which could offer a real alternative to Android, the manager also made contact, but in a more direct way: “we do not currently plan to release phones running HarmonyOS this year”while Mate Xs 2 indicates, for the shape, that its last fold has certain specific features in HarmonyOS.

As you will have understood, between these statements and the presentation, which focused almost exclusively on wearables, there is every reason to believe that Huawei no longer really considers the smartphone a priority. There is enough to understand them, let’s face it.


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