The year 2021 marked a turning point in digitalisation. The dematerialization of our exchanges and our way of consuming has actually increased significantly. Purchase or order a meal delivered from an application, show a QR code to enter a museum or restaurant, take a picture of administrative documents and send them to a platform from your smartphone, pay with a dematerialized bank card … The reasons for using a mobile phone are becoming increasingly important and go beyond the simple framework of telephony or messaging. Today, it is very difficult to do without a mobile phone in daily life.
As a result, the number of mobile phone users has increased significantly over the past year, especially for smartphones. Many traditional mobile phone users have also decided to switch to smartphones to simplify their lives. This change affected all age categories. In total, according to a report from Hootsuite and We are Digital 2021, more than 117 million people started using a mobile phone globally between July 2020 and July 2021.
This resurgence of smartphones therefore generates new practices and new applications. Buying a smartphone means taking a new interdependence to this object, which quickly fills much of everyday life. In fact, mobile users are aware of the importance of the smartphone and the interest they have in protecting it, especially in light of the significant budget that it can represent for the purchase or even in case of breakage. We are therefore seeing the emergence of an increase in subscriptions to telephone home insurance or to extensions of traditional home insurance coverage for telephones. The latter can thus be insured even in the event of theft outside the home.
The massive subscription to these insurances perfectly illustrates the dimension that the mobile phone takes in the home. It is now considered an important asset to be protected, like a vehicle or a home. Why and how has the mobile phone been so successful over the past year that it is reaching this status in the eyes of consumers? Even now, if the smartphone is so popular today, it is because it is an integral part of everyday life thanks to its many features. The simple fact that the phone is both a diary, a phone book, a bank card or a camera is enough to sum up the importance: What other everyday object that takes up so little space can be all of this at the same time? It is therefore logical to see that users place great emphasis on it and are concerned about protecting themselves by protecting them.
The travel restrictions that have been generalized to the entire planet or almost in 2021 have also been a trigger for the purchase of a smartphone. The generalization of teleworking or the advent of distance learning has encouraged some families to equip themselves. Sharing one or two screens is no longer enough when two parents and two children have to work or study at the same time away from home. Smartphones have also helped maintain contact between many distant families who no longer had the opportunity to bridge the distance that separates them from seeing each other. We have seen an increase in video calling, which has created a significant increase in mobile data around the world.
The success of smartphones is also associated with the rise in this regard. The generalization of 4G in the world, before the massive arrival of 5G, significantly changes the relationship with mobile internet. The Internet is faster and therefore offers more options. Over the next few months and then years, it will become easier and easier to download heavy content thanks to a better connectivity offer. This transformation has already started and the days when users waited to be at home with wifi to watch a movie or play a video game are over. Now the mobile phone can take on this role and provide high quality user experiences. Therefore, one may wonder: will the significant increase in the number of mobile phones in 2021 be exceeded in 2022?