Why business schools need to be green fast

As every year is the release of FinancialTimes of its world ranking of the best masters in management is akin to a race with small horses, where some win a few places while others lose some. And France, with about twenty companies in this top-100 unveiled on September 13, continues to surprise as its major trade schools thrive away from universities. A unique model in the world, but which is very successful for HEC and its pursuers. Thus, four French business schools are now among the top ten in the world, for their master’s degree, with Edhec’s entry into this limited circle.

also readWhy HEC changes the competition rules

Solid academic background

For years, our business schools have known how to excel in the quality of their teachers and the excellent integration of their graduates. According to the British daily newspaper, they receive almost $ 121,000 a year from the HEC after three years of professional life, reflecting a very sharp increase in pay at the beginning of their careers. Those from ESCP, Essec, Schedule, Emlyon or Neoma overwhelmingly find a job three months after completing their studies. Often this is even before they graduate. Similarly, more modest schools like Iéseg in Lille, Grenoble School of Management or Excelia in La Rochelle are in the first half of the FT rankings along with powerful institutions like Tsinghua University in Beijing, Bocconi in Milan or Warwick Business School in England. Because they offer solid academic paths, also internationally, mixed with internships that train excellent professionals.

Learn to change the world

But in these times of global pandemic, the supply of business schools needs to evolve deeply. Some programs even suddenly appear to be outdated as a result of the health crisis. It’s not just about making a few marketing and finance courses greener. Or eliminate plastic cups on campus. The reading of FinancialTimes dedicated to the best masters in management makes it possible to realize this. Such as this article that we find there about human rights illustrated by the families of the victims at Rana Plaza in Bangladesh where a thousand textile workers died. With its logic of tax optimization and ruthless growth, the business is doomed to failure. We had sensed it for some years, it has become apparent today. Especially for students who integrate these amazing schools. Many of them today dream of changing the world by having an impact on the world instead of laboriously climbing the ladder of a multinational enterprise.

Stop learning the old model

“We are not getting out of the old model fast enough because every day brings good reasons to slow down,” notes Patrick d’Humières, who teaches sustainable business at Science Po Paris and CentraleSupélec Exed. In reality, the dynamics of change are played out. at our business schools, our famous business schools with such high ratings in Europe. They must stop teaching the old model to young leaders who only want to devote themselves to a sustainable and responsible economy. ” According to him, this requires a modification of the current teaching, which is limited to the efficiency of the factors of production. “It only gives entrepreneurship the mission to transcend in terms of financial performance and shareholder value,” he laments.

Inventing sustainable businesses

Under pressure from students, many business schools have begun to change. Since 2007, Kedge has been committed to a strategic corporate social responsibility plan. And the Business School of Marseille and Bordeaux has for 10 years published a sustainable development report, which takes stock of the actions it performs. “Kedge’s ambition is to educate innovative, ethical and socially responsible entrepreneurs,” it reads. In the same way, Audencia, based on Nantes, has the ambition of “becoming a better school for the world”. “Vocational schools have a key role to play in preparing responsible leaders with professional, behavioral and societal skills who will invent and implement new business and sustainable development models,” explains their CEO Christophe Germain. from our Gaïa School, an institution dedicated to ecological and social transition, is fully in line with the direction we are giving to all our activities. “

remains that FinancialTimes does not yet include criteria related to sustainability to rank the best masters in leadership in the world. Neither to assess the environmental quality of campuses nor to encourage innovative pedagogy in this area. Challengeswhich publishes its annual ranking of business schools in December, does so for the first time.

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