United States. Hult, a new kind of business school

Once in distress, Hult was bought in 2003 by the founder of the Swedish language travel group Education First (EF), the billionaire Bertil Hult, who made it a war machine. Established in San Francisco, Boston, Shanghai, London and Dubai, Hult is now one of the largest business schools in the United States and is gradually climbing up the rankings.

In San Francisco, the school gathers 800 students downtown. A beautiful modern building, decorated like a start-up business, with open spaces, blankets, places to play chess, sofas and large tables where you can work in small groups. Campus is available seven days a week, 24 hours a day.

The teacher and administration offices have transparent, open doors and are adjacent to the classrooms. Hult also owns a building to house his students in Oakland.on the other side of the bay where rents are lower.

Priority to the bachelor

Unlike most U.S. business schools, which focus on the MBA and bring together few students, Hult decided very early on to position himself in the bachelor niche and caters to young people right after high school.. To pick up its future students in India, China or Brazil, it encourages local recruiters on the spot.

While in the United States, one in two students drop out before obtaining their bachelor’s degree, Hult claims to have a retention rate of 93%.

Hollow is also characterized byinternationalization of its curricula : it allows its MBA students to change countries every six months and visit a total of three campuses. An unusual system in the United States.

The school is not very selective (at bachelor level, two thirds of the applicants are admitted), but Hult boasts that it knows how to retain its students. While in the United States, one in two students drop out before obtaining their bachelor’s degree, Hult claims to have a retention rate of 93%.

Place foreign students in US companies

If Hult has decided to target foreign students in particular, it is because more and more of them want to come and study in the United States and their needs and expectations are specific, especially when they need to find a first job.

95% of our students on the San Francisco campus are international. A total of 120 nationalities are represented, ”explains Manpreet Dhillon, a professor at Hult in San Francisco and also responsible for the Career Center.

“The real hallmark of my job is to help them with their visa procedures so they can find a job in the United States when they travel. Placing foreign students in companies here is really our specialty. “45% of our graduates get a job in the United States, which is incredible considering the additional difficulties they may encounter.”

A student start-up competition

Convinced of the effectiveness of its model, Hult intends to strengthen it. In San Francisco, the institution plans to build a new campus to double the number of undergraduate students. The same in Boston.

Marketing issues, school is not left out. To make your brand known all over the world, Hult had an effective idea. IN 2010 she made a competition for students start-ups in the field of solidarity economics and managed to get it sponsored by a powerful foundation: the Clintons. The Hult Prize has become one of the largest student competitions in the world with 30,000 participants in 2015. Every year, in September, it is Bill Clinton who announces the name of the winner.

In October 2015, Hult got another big hit. The establishment is merged with Ashridge, an English business school specializing in continuing educationbut who had experienced some financial difficulties since 2008.

An operation that enables it to recreate Ashridge’s 6,000 client companies in its files, as well as the 60 professors and research activities at this school – an area that it had not developed so far. The new combined group has 400 teachers and almost 3,000 students. Enough to place Hult in the clan of schools that matter.

Learning Expedition EducPros
Hult Business School was part of EducPros Learning Expedition’s visit to Silicon Valley in early November 2015. The delegation also visited Stanford, Berkeley, Autodesk, Techshop, Coursera …

A real leap into the heart of innovation and the West Coast ecosystem, this study trip was an opportunity for participants to enter into new partnerships and bring out numerous projects.

Next departure in May 2016 to Israel, Start-up Nation.

Leave a Comment