Matthieu Bracchetti could have sold ovens in the Sahara desert, refrigerators at the North Pole or encyclopedias for librarians. Beautiful kid dressed for nine, smiling in his Virtual Rangers booth at Finverse, the new event hosted Wednesday by Deloitte and The Dots, in Hesperange, CEO of the startup specializing in virtual and augmented reality, has laid down his cards. like a royal flush in poker at the small table in front of him. He waits alone for the barge with his television projecting images of an environment more disinfected than Kirchberg Hospital: no one has yet stepped on his virtual universe.
“You can develop your product for years without realizing that when you finally release it, the market will have moved. The pace is hell. So we made another bet, which is to deliver experiences at a close pace, taking into account, what’s happening, ”he explains in the overheated glass roof, where Deloitte consultants are visibly happy to find an event and where VCs compare the same excitement with the early days of the Internet.
The CEO of Virtual Rangers has made the correct diagnosis. “You can not get into a metaverse without having a digital wallet and cryptocurrencies. But many people do not have any of them or are not very comfortable with theirs. How many companies have a wallet and cryptocurrencies for this kind of experience? We decided to launch a metaverse where you can come in as you are and become familiar. A metaverse is still a virtual universe.
CFL and Post, first to say banco
Two Luxembourg heavyweights, CFL and Post, have agreed to “follow” the entrepreneur in his new adventure with The Dots. Specifically to take one of the grounds there, sold for 5,000 euros for the largest and 1,500 euros for the smallest, in order to install a “Dot”, a kind of virtual dome that the company can customize as it pleases. show the products it sells, show pictures, videos and even have an avatar there, able to answer questions from aliens that may connect to the universe.
Without saying too much, the two big Luxembourg companies will also use it to find those digital talents that the country is sorely lacking.
A handful of institutions, such as the Digital Learning Hub launched this week and Luxinnovation, also have their “Dot” in this metaverse, and a number of Luxembourg companies are finally deciding. “I have installed tourist corners, but I would like to see how to integrate more with the help of the Ministry of Tourism,” he explains. As the user approaches this point, he enters a kind of staircase in panoramas of Luxembourg’s hills.
A metaverse also available from your phone
One media corner should be made to promote the local press and another is arranged as a food corner. “Restaurants will be able to be represented there, promoting their menu and referring to their reservation solution.”
Another peculiarity of this version without NFT or wallet or cryptocurrency, you can access it from a computer – like another Luxembourg project, The Duchy – but also on your phone or even on your virtual reality headset. “The effect there is amazing,” comments the boss Virtual Ranger greedily. “The experience is smooth and easy,” he says.
For the debut, the Virtual Rangers metaverse will only be able to accommodate 100 people at a time and register a few others on the waiting list, “for performance and logistical reasons”.
And if the adventure goes as well as what saw it, in full confinement, to spend three weeks in Ukraine in 2020 to be able to go to the US to test the Luxembourg market and come back with eyes full of stars, the developers will add a more “compliant” layer with the metavers that the market launches. Except that users already know what they are buying and why.
To get into this metaverse, it’s here.