This Week In The Metaverse: Coinbase HODLs, A Divide Opens on Roblox

Things are moving fast in the metaverse and the wider world of Web3 as a whole. Depending on who you ask, this futuristic blockchain-based space is either the next big thing for marketing – and pretty much everything else – or an overrated fashion. Here’s what you need to know from the past week:

Despite recent cryptocurrency crash, Coinbase launches new advertising and in-app features

In the midst of a historic crash on kryptomarkedet it seems that Coinbase – one of the largest kryptovalutabørser – sends a single message to kryptoverdenen: Hödl (hold for life). This morning sent the company his second national TV spot, which celebrated its ten-year anniversary. (The first ad was sent during the last Super Bowl.) The ad, titled “Long live crypto” pills by the many premature praises for kryptoen that has been posted online by those who are skeptical about its life virtual currency. The message of the new 30-second ad seems to be: crypto coped storms in the past – and it will do it, as it is currently involved in. In addition to its new ad company announced earlier this week that it launched new app features to some of its users. In a blog post on Monday said Coinbase Director of Product Management Rishi Dean that “a small set” of its users will now be able to access decentralized applications (DApps) – such as the popular NFT marketplace OpenSea – on Ethereum -netværket, creating a more robust and comprehensive kryptohandelsøkosystem. Qualified users will also now be able to access decentralized exchange (DEX) and interact with a number of decentralized financial platforms (DEFI) according to the blog. The news comes on the heels of the recent fall in kryptomarkedet which wiped billions of dollars of value from large coins and caused a large drop in Coinbase shares.

Gap opens a flagship store in Metaverse

Fashion retailer Gap is doubling its Metaverse strategy by announcing a new virtual experience without buying in Roblox, the popular children’s video game that has evolved into a major shopping mall in Metaverse. “Club Roblox Shop,” as Activation calls it, is being built in partnership with SuperAwesome, a technology company working with “hundreds of brands and content owners to enable secure digital engagement for users.” under 16, according to Company. website. The virtual space was modeled after the company’s flagship store in Times Square. This is not Gaps’ first venture into the expanding world of Web3. In January, the retail company unveiled its first ever NFT collection, which it developed in collaboration with artist Brandon Sines, the creator of the famous Frank Ape character. Gaps upcoming virtual store, due to launch on Friday, follows a series of similar activations from youth clothing brands – such as PacSun and American Eagle – that have been built in Roblox and aim to increase engagement with younger and more knowledgeable fans. .

US Army adopts Metaverse for training exercises

The metaverset seems to be on the minds of some senior Pentagon officials. According to a new report from Wired, the US military has invested in new technologies that blend the virtual and physical worlds in an attempt to optimize its training methods. Red 6 – a company that “revolutionizes augmented reality (AR) for military training applications,” according to its website – is reportedly developing “a mix of augmented reality, artificial intelligence and video game graphics.” This would theoretically allow “American fighter pilots to train in air combat against virtual opponents, including Chinese and Russian warplanes, while firing multiple Gs,” according to WIRED. Red 6 founder and CEO Daniel Robinson told WIRED that his company is building “a military metavers … like a multiplayer video game in the sky.” Simulating battles in virtual worlds for military training purposes is nothing new. In the 1980s, the U.S. military teamed up with the Defense Advanced Research Projects Agency (DARPA) to launch SIMNET (short for “simulated networking”), a program to build “a large-scale network of interactive combat,” according to the Defense Technical Information Center. Video games have also long been used for recruitment purposes: In 2002, a first-person shooter video game called “America’s Army” was released “to support the recruitment of the U.S. Army,” according to the game. (The video game was stopped earlier this month.)

The Cannes Film Festival is preparing for its inaugural NFT conference

For 75 years, the Cannes Film Festival has represented the creme de la crème of creative storytelling. Today, the world-renowned festival also wants to play a pioneering role in the growing conversation around the intersection between entertainment and Web3. On May 23, the first ever NFTCannes summit kicks off at the Hotel du Cap-Eden-Roc in Antibes, France. “The first annual event is designed to connect leading minds from traditional media and entertainment spaces to top Web3 innovators, creators and investors, signaling a paradigm shift and building meaningful bridges to the budding metaverse,” said the event’s organizers. in a report. Reflecting the rapidly accelerating introduction of Web3 to mainstream culture, the invitation-only event will also aim to explore “topics that span the future of current NFT entertainment applications … opportunities to build fans and communities, live events” and experiences, as well as reformulating metaverse as an integration of digital and physical life.

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