President & Head of Mobile Experience (MX) Business for Samsung Electronics during a visit to Morocco: “We have redefined the mobile industry many times”

TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, intends to promote its group’s environmental fibers through exploration of innovative solutions for all Galaxy devices.

– How did sales of the Galaxy S22 go?

We are very happy as the Galaxy S22 and Galaxy Tab S8 series received more pre-orders in the first week than any other Samsung smartphone and tablet to date. Pre-orders for the Galaxy S22 series have doubled compared to its predecessor, the Galaxy S21 series, with the Galaxy S22 Ultra generating over 60% of this sale.

On the tablet side, pre-orders for the Galaxy Tab S8 series were also doubled compared to the Galaxy Tab S7 series, where this year’s star is the Galaxy Tab S8 Ultra.

Meanwhile, we see in Morocco and parts of North Africa a 25% increase in sales of S22 compared to S21. I am convinced that the Galaxy S22 series will be one of the best selling devices in the Middle East and North Africa, thanks to our efforts to better meet the needs of our customers.

– During the launch of the Galaxy S22, you announced that you started using recyclable products. How did this change go for the company?

We cannot push the boundaries of technology without recognizing the impact of our actions on the world around us. Guided by its vision of sustainable development, “Galaxy for the Planet”, Samsung puts the positive impact on the environment at the heart of its innovations. The Galaxy S22 series represented a crucial step in this journey: It is the first smartphone to integrate recycled marine plastic made from fishing nets left in the sea. We also continued to use recycled plastic in key components in our Galaxy Tab S8 and Galaxy Book 2 Pro series.

Samsung is committed to increasing its use of recycled materials across its entire product line. By doing so, our use of recycled plastic dumped in the oceans can prevent more than 50 tonnes of discarded fishing nets from entering the world’s oceans in 2022 alone. I am incredibly proud of what we have achieved so far, but our work does not stop and can not stop there. We will continue to explore and test creative and innovative solutions for all Galaxy devices to help preserve the planet for future generations.

– How does Samsung Electronics develop the mobile business?

We never stop innovating and challenging ourselves to do our best. We are constantly thinking of new opportunities to enrich people’s daily lives through technology that drives us to new heights of innovation.

Our legacy of innovation was built by challenging what a smartphone can be. That is why we have redefined the mobile industry time and time again. From creating the large-screen smartphone category with Note, to groundbreaking 5G connectivity, to launching the foldable revolution, we are proud to be industry pioneers and dare to go where no other brand can.

We focus on meeting the different needs of our customers through an open platform. This gives us the flexibility to enter into partnerships that maximize the power of the Galaxy ecosystem to enhance the lives of our customers. We have only scratched the surface of what is possible; that is why we are committed to working hand in hand with industry leaders to explore how new technologies such as 5G, artificial intelligence (AI), the Internet of Things (IoT) and many more will deliver innovations that shape the future and inspire the world to do more.

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