Aura Blockchain Consortium – Mercedes-Benz: Live an immersive NFT art experience in “my Benz”

Mercedes-Benz has just integrated the Aura Blokchain Consortium, this unique collaboration concept ” of luxury brands for luxury brands By becoming the 5th founding member of the consortium, the German brand acquires a number of privileges related to blockchain technology.

First, what is the Aura Blockchain Consortium?

This is a consortium set up in April 2021 by LVMH, the Prada Group and Cartier (Richemont) and joined the OTB Group in October 2021. Thanks to Aura, this collective hopes to meet the common challenges of communicating authenticity, responsible procurement and sustainability. Choosing a secure digital format will separate this concept from the package.

As a statute, the Aura Blockchain Consortium has adopted a non-profit association based in Switzerland. Its goal is to promote socially responsible, sustainable and customer-centric business practices. The use of blockchain and related technologies will ensure that the customer will receive support through the life cycle of luxury goods.

The initiators of this initiative have voluntarily chosen a unique global blockchain solution that is open to luxury brands from different sectors. Thus, the consumer will easily find information about the services provided on his platform. And he will also enjoy a high level of transparency and customer experience thanks to this device.

Mercedes-Benz joins the Aura Blockchain consortium

The car giant Mercedez-Benz is therefore joining the quartet consisting of LVMH, Cartier, OTB and Prada, which will promote the Aura Blockchain consortium. This will result in the delivery of state-of-the-art blockchain and NFT technology to the German brand. As a result, customers will be entitled to a high level of experience, and the digital luxury industry will experience clear progress.

Exploring other strategic dimensions of digital brand development also presents itself as an added benefit. In fact, Aura Blockchain Consortium’s technology has the ability to boost the creation of original Mercedes digital works of art as NFTs. Let us not forget that digital art has already begun its conquest in the entrepreneurial environment based on the fusion of physical and digital products.

Mercedes-Benz will be it

Digital art in the car and beyond

The Aura Blockchain Consortium is constantly opening up new opportunities for its members. A platform of NFT solutions has therefore been established with a view to greater flexibility in relation to adaptation to the specific needs of the individual luxury brand. In the long run, this consortium predicts the final conquest of the metaverse.

At the same time, he wants to develop his timetable technically including various NFT solutions for luxury brands. This will become a reality through the creation of a digital certificate of authenticity supported by a unique work of art. Then the value creation comes from a support that will not suffer from plagiarism. Like Beeple and the other artists who followed in his footsteps.

This perspective has not left Mercedes-Benz Design indifferent, as it opens up the loss to a number of completely innovative products. Isn’t it another big step for Mercedes-Benz UI / UX to have a digital art experience in a vehicle?

Already with the launch of Hyperscreen MBUX and Zero Layer, Mercerdes has hit hard by combining functionality and ease of use. The graphics powered by the game engines used in VISION EQXX are not sloppy. This one-piece display from the technology program promises a breathtaking visual experience in use.

But Mercedes-Benz is the type that wants to move on. His project, which aims to integrate digital art as a personal surprise factor, talks a lot about this desire.

Warm reactions

Gorden Wagener, Chief Design Officer at Mercedes-Group AG

As a design team, we constantly strive to combine beauty with the extraordinary in all dimensions. That is why we are pushing our digital luxury ambition with Crypto Art, as a new expression of our style and creativity. We use digital art to create desire in the car and beyond. Integrating it into UI / UX is a future opportunity to differentiate the Mercedes-Benz luxury experience through the joy of the unexpected. It offers an exciting potential for our approach to design to exceed customer expectations with extraordinary and surprising elements. »

Bettina Fetzer, Vice President Communications and Marketing, Mercedes-Benz AG

At Mercedes-Benz, we are expanding our brand activities to a whole new dimension of digital luxury. With Aura’s state-of-the-art blockchain solution, we ensure that Mercedes-Benz once again becomes the standard in the automotive industry. »

Daniela Ott, Secretary General of the Aura Blockchain Consortium

We are pleased to welcome Mercedes-Benz as the fifth founding member to come from a whole new sector of the luxury industry. This is a concrete step in our global strategy to welcome all sectors of the luxury industry. The Mercedes-Benz name has been at the forefront of its famous history. We are confident that the Mercedes-Benz team will make a huge contribution to our partnership and the development of unique cutting-edge technology through the significant opportunities that our solutions offer in relation to our upstream and downstream solutions, as well as them. , which are related to NFTs. »

Joining the Aura Blockchain Consortium would therefore be the next step taken by the German manufacturer Mercedes-Benz. Stay connected to Cointribune if you do not want to miss any of its drops and utilities. Because their planning is underway. Otherwise, the idea of ​​integrating the NFT collections into the car and transforming them into a personal immersive art space is a gift for future owners.

Source: Mercedes-Benz Media Group

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Mikaia ANDRIAMAHAZOARIMANANA

The blockchain and crypto revolution is underway! And the day when the effects will be felt on the most vulnerable economy in this world, against all hope, I would say I had something to do with it

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