AC Ajaccio, an institution run like a real business

Alain Caldarella, CEO of AC Ajaccio, is confident. ” We pitch soon and we will do everything to succeed “, he says, referring to the presentation to be made by the clubs selected each year by Bpifrance to be part of the community of leaders, the movement launched by the public investment bank in 2013 to support French collective sport ., bearer of social values ​​and increased business opportunities for the areas. Winning is part of his DNA, although Alain Caldarella as a good entrepreneur knows that business life consists of ups and downs. ” We had financial difficulties at a time he is breathing, it is enough to have fewer TV rights… But things are back to normal. In addition to the day-to-day management without madness “, As he says, it is primarily thanks to a very specific philosophy and strategy that AC Ajaccio was able to get out of this bad patch.

Consolidate EU law

Firstly ” we have a business vision, with the idea of ​​consolidating what has been achieved instead of aiming for an increase at any cost, and it has worked for us as we have not only maintained ourselves in Ligue 2, but we can in day hope to reach league 1 * “, he explains.” Then we wanted to decorate our leadership from sports scores “, he continues. In addition, the partnerships. The club has 136 partners, a holding in a small territory like Corsica. Even better, to start partnerships, the club has designed them according to the size of local companies, generally SMEs and VSEs. And offer prices that are affordable enough for a small business to see its name flock to the jerseys, among other things. And everyone has the opportunity to benefit from this exposure. ” We are also the only club in France that changes jerseys every match. “, States the CEO. In addition, AC Ajaccio, like other sports clubs, pampers its partners through VIP boxes and even Very VIP, new venues for meetings and meetings arranged before and after matches. ” It’s about making real connections with the local economy, and for Corsica it is important to have a club in league 2. We are a flag bearer ‘, He assures.

Powered by leaders

Finally, the club benefits from the dynamics of the leaders for the second season in a row. ” We were aware that being welcomed into the Leaders was a sign that Bpifrance had confidence in our leadership, recalls Alain Caldarella, who was obviously of great interest to us. But we did not imagine everything this club would bring us. What the leaders have brought to AC Ajaccio are exchanges as well as new perspectives. ” Discussing with other clubs that practice other sports and have similar or different problems than ours teaches us a lothe continues. That is why the ticket management of rugby clubs is unique. We are very interested in their software to see how they manage to retain fans in this way. It gives us ideas. Without forgetting, of course, ” sin », Communicative, by Patrice Bégay, Executive Director Communication and Bpifrance Excellence, at the initiative of the leaders … Suffice it to say that AC Ajaccio is on the right track. ” Being part of the leaders gives a good image to our institution. The club now has a solid foundation », Alain Caldarella concludes. A good base, promise of future growth. This applies to any company – just like AC Ajaccio …

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* Comments collected from Alain Caldarella before May 14 and AC Ajaccio’s promotion to league 1.