Moez Belhassine unveils its tourism activity recovery plan

The Minister of Tourism, Moez Belhassine, welcomed the return of the pilgrimage Ghriba almost two years of suspension due to the pandemic. that The Minister explained that the island of Djerba had become the symbol of living well together and coexistence between the Jewish, Muslim and Christian communities: “ It is on these values ​​that we intend to rebuild Tunisian tourism together “, he added

At a press conference on May 18, 2022, Moez Belhassine recalled the impact of the spread of coronavirus on the Tunisian economy and on the tourism sector. He stressed the need to rethink the strategic choices for a more robust and less vulnerable tourism.We have been mobilized since March 2020 to mitigate the harmful effects of the Covid-19 pandemic. The government had launched a series of measures to support tourist activity. We believe that these maneuvers were successful and had started a small recovery from the second half of the previous year. This recovery was confirmed in 2022 due to indicators announcing a positive trend for the summer season … We called on national and international expertise to support us in the development of the Tunisian tourism strategy for 2035. We have chosen a participatory approach to inclusive, sustainable and robust tourism that is likely to ensure the expected tourism transition that speaks to foreign and local tourists “, he added.

The minister stated that his department was striving to find the figures made in 2019 for the year 2023. For the year 2022, the ministry has set itself the goal of reaching between 50 and 60% figures from 2019. Moez Belhassine also took the opportunity to unveil the recovery plan for tourism activity called “Post-Covid Tunisian Tourism: from resilience to reinvention “.

The Minister recalled that Tunisian tourism represented between 9% and 14% of GDP, contributed by up to 40% to cover the trade deficit, incl 12% of the working population (ie 400,000 employees) and tourist revenue in 2019 reached 5.6 billion dinars.Our vision for Tunisian tourism is about a collective approach according to a participatory approach, including all actors … We aim for an effective transition from economic crisis to structural change “, he added.

Moez Belhassine stated that the recovery plan was based on three objectives:

To restart to regain color in the short term;

Rethink to restructure and start over in the medium term;

reinvent to create new opportunities and expand our long-term development opportunities.

According to the same, the strategy has six imperatives to initiate and maintain the momentum of tourism and the transition to a multifaceted sector. These are diversification, digitalisation, sustainability, quality, education and domestic tourism.

The Minister spoke about the measures that the government has taken to counteract the effects of the crisis caused by the spread of Coronavirus, in particular the very strict health protocol, which has shown its effectiveness.

Our recovery plan is based on seven elements: these are the health, environment, transport and accessibility aspects of Tunisia, security, diversification, marketing and communication, and socio-economic », He continued.

The Minister spoke in this sense about the creation of the brand “Tounes like to promote domestic tourism and the organization of numerous purity and beautification campaigns for tourist sites. He also insisted on the importance of events and meetings such as the pilgrimage Ghriba and the summit of La Francophonie to stimulate tourist activity.

SG

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