In the context of coronavirus, we see the digital that imposes itself as a master. If we need ethical control and respect for privacy under punishment for being in a totalitarian state, it is quite obvious that digital appears as an added value in our fight against this invisible enemy. This digital used wisely will facilitate the professional life but above all allow new synergies.
New information and communication technologies are the cause of new business sources. What has changed since the advent of the internet? What digital tools can entrepreneurs use, both to optimize their professional lives and to find new ideas? Response elements.
The explosion of a new sharing economy.
With the development of digital technology, a new economy has emerged: the collaborative economy or sharing economy, which aims to produce goods and services jointly, has developed in several sectors, including transport, accommodation, catering or leisure. It is a market with exponential growth as the number of companies that have developed in this sector is large. It is estimated that 9,000 start-ups make up the global collaborative consumer market. There are also a few multinational companies like the US AirBnB and Uber. In France, the best known company is Blablacar, which has been offering a carpooling web platform since 2006. While this market globally represents $ 15 billion in 2015, the auditing and consulting firm PwC estimates that it will reach $ 335 billion in 2025, representing a average annual growth rate of +36.4%.
Digital technology has revolutionized existing sectors.
In addition to the collaborative economy, new economic sectors have emerged thanks to digital. The emergence of the sector of connected objects was made possible thanks to the appearance of the smartphone. According to the Statista website, it is estimated that there are currently 593 million portable connected objects in circulation in the world and that this figure should double by 2020. In France, the value of this market is around 1.4 billion euros, ten times more than four years earlier. A significant number when you know that we are only at the beginning of this sector. Smartphones have also enabled the development and explosion of the mobile application sector. According to an EU report, the European market will represent 63 billion euros in 2018, equivalent to almost 5 million jobs. Other sectors like e-commerce have emerged thanks to the advent of the internet and allow many entrepreneurs to conduct their business remotely, regardless of the sales area. According to Fevad, the e-commerce sector in France experienced a growth of + 11.6% in 2019, representing a turnover of 100 billion euros. More traditional sectors such as crafts, food or education have a significant development space with the advent of digital technology. Companies like OpenClassrooms and Des bras en plus have taken this digital issue into account and are now revolutionizing their business sector. The first offers online courses on a dedicated web platform, where the company’s goal is to democratize learning by making education accessible to all, and in the current context, it takes advantage of the opportunity for confinement to show its added value. The other offers customized moving deals through their website. The fashion sector is also affected by the digital. The start-up Flip My Look has developed a mobile application that allows fashion enthusiasts to visualize on a mannequin the clothes they want to buy before making the purchase.
Email and social networks have democratized communication 2.0.
It is a revolution in business. Before the advent of the Internet, remote communication could only be done by telephone, which was not very convenient if one wanted to show visual projects to his collaborators. Little by little, the advent of digital communication tools has facilitated professional exchanges. Email has been a major step forward for businesses. It allows professionals to communicate to as many people as possible while saving the sender time. In a few seconds, an entrepreneur can transfer a file to one of his partners no matter where he is and thus move his business forward. It helps reduce business costs by gaining economies of scale, as the same email can be sent to millions of senders at the same time. From the mid-2000s, a new communication tool gained increasing importance in Western societies: social networks. Companies have seized the opportunity to communicate through these tools. They enable entrepreneurs to maintain a community of leads around their business and to be able to communicate with them more directly. Thanks to digital tools, it continues to be easier for entrepreneurs to conquer new geographic markets. Communication helps them again in this task.
Opportunity given to everyone to do business.
Digital has made the entrepreneurial spirit popular. While before the advent of the internet it meant creating a business to own equipment and especially premises, today everyone can create their business from their home as long as they have a computer to work with, a good internet connection and a phone to call their customers , partners and partners. Launching a website and marketing its products is getting easier and easier as long as you have a little imagination and practical sense.