“The Film Market”, the business side of the Cannes Film Festival

In the catacombs of the Palais des Festivals, the “film market” takes place, the most important place for network professionals in the art of 7ᵉ.

Behind the glitter, the rise of the stairs and the red carpet, the Cannes Film Festival is also a huge one “the film market“, where feature films are produced and sold. Network meeting not to be missed for film professionals, the event was to bring together more than 12,000 people from more than 120 countries. About 4,000 films will be presented – from simple projects to finished products – and about a hundred conferences will be organized.

Concentrated in the bowels of the Palais des Festivals, the event will also take place in a more informal way in apartments, hotel lobbies or on yachts away from prying eyes. This is because there is a lot of talk in the Film Market about big money. According to its organizers, the event is it first in the world in terms of business volumes. We are talking about the number of more thanand billion euros.

The place to be

“The Marché du film is an inevitable place, in a few days you can meet everyone who matters in the sector.”

Noel Magis

director of screen.brussels

“The film market is an inevitable place, in a few days you can meet everyone who matters in the sector“, abstract Noel Magis, director of screen.bruxellesan audiovisual investment fund in Brussels, of which four films are on the committee.

A presence in the film market is truly crucial to the various stages of a film’s development. Thus the Belgian producer Jean-Yves Roubin, cheif of Frakas, co-producer of “Titane”, the last Palme d’Or, comes to show two films he has been involved in producing, and is looking for partners to try to put up the seven projects he has in his boxes. “It is also likely that foreign producers will contact us to link us to their project,” he adds.

On the one hand, the event provides an opportunity present films to international sellers (intermediaries responsible for the sale of the films – whether selected at the festival or not – in different territories to local distributors), to TV channels, video platforms, etc. “Of course, being in selection is an assetnoticed Hervé Le Phuez, director of Wallonia Brussels Pictures, the French-speaking Belgian audiovisual advertising agency; That being said, renowned directors like the Dardennes do not need it: their films have already been largely pre-sold before the festival’s launch. ”


Belgian companies

About a hundred Belgian companies and public bodies will be present at the Cannes film market.

“A presence on the charts will make it possible to unlock sales that were not completed,” adds Hervé Le Phuez. At that time, the Film Market is closed. “Yes, but it’s there the sum in the hallways of the Market, certain films are tipped to receive prizes. ”

Project development

On the other hand, the Film Market is one passage almost mandatory to develop a film project, sometimes on the basis of a simple synopsis, i.e. to find financing from other producers, private investors, banks, public bodies, regional funds or tax mechanisms such as tax credit in France or tax havens in Belgium. “Three quarters of the films we’ve funded have gone through Cannes or Berlin“points out Noël Magis, who will also benefit from his presence at Cannes sell the picture of Brussels as a movie location.

“The film market will show where the film industry stands.”

Hervé Le Phuez,

Director of Wallonia Brussels Images

Crowned with a rich committee, the Belgian delegation will be present in abundance one hundred companies and organizations (manufacturers, regional investment funds, tax havens, service providers, etc.). On the part of the public authorities, the local communities (Center du Cinéma, Vlaams Audiovisueel Fonds), the regions (investment funds Wallimage, screen.brussels and Screen Flanders) and the federal government (Cellule tax haven) for the first time common condition. “It’s much more interesting to combine energies and work together, not to mention the savings generated,” notes Hervé Le Phuez.

A good indicator

The first post-pandemic film market (it was canceled in 2020 and had low attendance in July 2021) the event will be considered a good indicator of the health of the cinema: “After a very difficult period in which the purchase price of films fell to 30% of normal, this movie market will set the tone for the coming months“assesses Jean-Yves Roubin (Frakas).” It remains very complicated to sell films, adds Hervé Le Phuez; there is a traffic jam of feature films that has not been released due to the pandemic and the viewers are slowly returning to the cinemas. Distributors no longer have space in their catalog for art house movies. They rely on more mainstream and mainstream movies to attract viewers to theaters again. In this connection this film market will show where the film industry stands.

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