Shell is looking for ways to convince the adoption of the electric car

Shell Recharge Solutions (SRS) conducted a survey of electric drivers. EV Driver Survey 2022 highlights the need to improve the user experience to accelerate the introduction of “zero emissions”.

Shell’s survey was conducted with 14,991 people in five European markets: the UK, France, Germany, the Netherlands and Belgium. Jean-Baptiste Guntzberger, European director of the brand, explains the reasons for this study.

“As an actor, it is necessary to understand the challenges that electric drivers face”he explains. “The lack of positive user experiences remains an important barrier to mass adoption. To build on this momentum and encourage the introduction of electric vehicles, these issues need to be addressed. Listening to drivers will allow us to improve their user experience.”

It has thus made it possible to emphasize that it is the experience comfort that has made 75% of people go for electricity. This figure rises to 53% for people who have decided to switch to hybrid.

The environmental argument is convincing for 70% of electric car users and 60% of hybrid owners. Financial savings related to the cost of ownership convinced 55% of the users.

One of the signs that proves the efficiency of the electric car is the number of users who are convinced that they will buy another. In 2021, 62% said they would keep an electric model for their next car, but they are now 76%.

What are the obstacles to the mass proliferation of electric?

On the other hand, the answers lead to a fairly clear observation of what progress needs to be made to convince more motorists. Whether it is causes dependent on the car or the charging infrastructure, there are still many obstacles.

Among the respondents, 57% would like electric cars to provide more autonomy. Although clearly increasing, the average distance to be covered in one recharge remains below what the thermals offer.

They are also 49% raising the issue of the availability of terminals. Between too few stations and fairly regular crashes on the network, it is sometimes an obstacle course to find a terminal. 55% of the respondents also fear that the infrastructure will not keep pace with the adoption of the electric car.

Despite the savings that the electric car can contribute to on a daily basis, the purchase price is still too high. Thus, 47% of users believe that the price of electric cars is a brake on the conversion, despite the current ecological bonus.

Users ready to make some sacrifices for the environment

The Shell Recharge Solutions study also highlights that users of electric cars are sensitive to the environment. As mentioned above, this is an argument for 70% of them, but above all they are willing to do more.

They are thus 66% to support the development of V2X technology if this makes it possible to favor renewable energy. But many would also like to sacrifice some of their comfort for the planet.

Thus, 57% of them would have no problem accepting slower charging to support renewable energy. And they would even be 40% to agree to travel several miles to find a terminal that uses renewable energy. Finally, 29% want fast access to charging via domestic renewable energy.

Too many badges and recharge cards

The problem with recharging is the absence of a single pass that would allow recharging anywhere. The introduction of “plug and charge” is becoming more democratic, but it is not yet enough to remove more cards.

In fact, 31% of electric car owners have four or more charging cards. One third of electric car users (33%) thus expressed a desire to have only one, universal.

Shell Recharge Solutions is considering ways to set up a single system, e.g. an electronic highway toll sign. SRS recalls that at the beginning of this system, it was a regional brand before it was nationalized.

Here, the stakes are necessarily higher because there are more operators of charging stations than motorway concessionaires. And Shell recalls that it would also be necessary to establish interoperability at European level.

Nevertheless, this type of solution, at least at the national level, could simplify the lives of electric car users. And to read the results of the study, it is truly simplicity that future users of “zero emissions” need.

Leave a Comment