Bet everything on a single product: a new business that pays off

You can see there is not a single bottle in our store. “It’s true that Frantz Roesch’s wine cellar with its purple 3-liter cubis stands out from traditional shops. Everything except piquette.” Only the top of the range – but 20% cheaper thanks to the packaging in BIB (“Bag-in-Box”) “, describes this serial entrepreneur.

In the wake of pastry chef Pierre Hermé and his macaroons, he is not the only one betting on the individual product. “Cheap, this strategy makes it possible to quickly enter a market and be easily identifiable,” analyzes Yves Marin, consultant at Kurt Salmon. Result for BiBoViNo: already 25 franchise stores. Here are some other paths to follow.

>> In the video: Find 15 years of business creation in France. Why are more companies being created now, what is the profile of new creators?

Discover our file “100 new business ideas to get rich”


Rice Trotters, Goût de brioche, la Maison de la Chantilly, We Are Tiramisu, Sard’in, Aux marvelous de Fred or even Eggli … The concepts of monomaniacal restaurants and cakes multiply, every brand that goes there with its fetish product fell in all sauces. If the niche of burgers has been widely exploited, there are still many sweet or savory concepts to imagine or import.

Michael Cohen (30) and Rachid Ez-Zaïdi (28) bet on the bagel, this little round loaf that Americans love. In February 2011, the two friends, newly graduated from Novancia, collected their savings (32,000 euros) and opened their first corner in the capital. Today, they have five branches and fifteen franchise restaurants. “We created our first recipes by taking inspiration from menus of foreign bagel chains and testing them with our relatives,” recalls Michael Cohen, who for the first few months prepared bagels himself while manning the cash register for the restaurant.

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We enjoy their éclairs all over the world

Starting bet: 700,000 euros *

Christophe Adam (left) and Charles Lahmi in their boutique L’Éclair de Genius on rue Notre Dame des Victoires. All rights reserved

© Bruno LEVY for capital

After the alt-macron, here is the all-eclair. Christophe Adam, a pastry chef who worked for Fauchon, offers it in 180 recipes, from grand cru chocolate to salted butter caramel and vanilla pecan. Conclusion: after opening six stores in Paris, his company, L’Eclair de Génie, has established stores in London, Japan, Korea, Hong Kong, as a franchise, brand license or joint venture. This success, which he also owes to the marketing talent of his partner Charles Lahmi, head of the Lulu-Castagnette brand, shows the strength of the concept: optimized production (a single workshop supplies Paris), modular sales format (corner), miniseries. And mono does not mean manic: the duo has also created a number of sweet groceries (caramel tubes, spreads) that are very popular.

* Goodwill and working for the first store.

>> Also read our study regarding promising niches to start your business.

>> In the video: New cultural, tourist and architectural emblem in Bordeaux, discover the Cité du Vin.


Rare sector for not suffering from the agricultural crisis, the wine sector remains a mine of opportunities for savvy entrepreneurs. The market is significant: France alone consumes 12% of the wine produced in the world, welcoming more than 10 million wine tourists each year.

It is in this last niche that Mickael Loreau (28) launched in April 2014 by creating Vinizos, a website that offers tastings in wineries. The company is funded 100% by its own funds and refers to more than 250 domains against about fifteen in the beginning. “To develop the site at a lower cost, I called an independent service provider,” says this Essec candidate.

The three engineers from Nantes behind 10-Vins are also shaking up the market. A kind of Nespresso refillable wine with 10 cl vials served at the right temperature, their D-Vine machine took six years to develop. “To start with, we put 35,000 euros on the table and quit our jobs,” explains Thibaut Jarrousse, one of the co-founders. Awarded at the last CES trade show in Las Vegas, the start-up is popular with the venture capital fund, from which it has already raised 2.3 million euros.

>> In the video: Will entrepreneurship kill the workforce?


To establish their business, Ludovic Chevalier and Christian Jourdier started from an observation: There is no store chain dedicated to tall and strong men. “The rare specialty stores only offered old-fashioned clothing,” Ludovic Chevalier emphasizes from the top of his 2.05 meters. On the shelves in Size Factory: trendy brands, from 2XL to 10XL. From 2011, their first store (investment of 400,000 euros) was a hit. Five years later, they have twelve to a turnover of 10 million euros.

Chatelles has also found the answer to well-established fashion brands: focusing on a single product, available in a wealth of materials and colors. Other Parisian shops focus on the high end, such as Mes Chaussettes rouges, highly valued by François Fillon, or Gustave et Cie and its bows. But the province remains to be conquered.

A basic model, but a wide selection of slippers

Starting bet: 30,000 euros

François du Chastel, founder of Chatelles. All rights reserved

© MS

Two years ago, this former Merrill Lynch analyst stopped finance to launch his brand of slippers (derived from the ballerina), Chatelles. With 30,000 euros in his pocket, François du Chastel first hired a designer and a podiatrist to develop a mold before starting production of 600 pairs at a factory in Portugal. Good point: in 2015, sales reached 750,000 euros.


It was when he saw a group of travelers at Roissy-Charles-de-Gaulle airport who were ready to pay around ten euros to wrap their luggage in plastic wrap before check-in that William Tala, then a stopover agent, got the idea of ​​creating BibeliB, a designer suitcase cover equipped with a traceability system. To fund the development of his discovery, this autodidact resorted to crowdfunding. A referendum: he collected 543,000 euros. To stand out from the crowd, it may be another good idea to offer a single product in new sizes, colors or designs. Thus, The Kase personalizes phone covers, Tediber sells only one model mattress, Verycook’s planchas are available in pop colors, while the Cie Bracelet Montre relies on original materials such as lizard leather. All of these start-ups were profitable in their first year.


360 euros
the two-day training in food hygiene, a real plus for the catering profession.

From 518 to 783 euros
square meters for a stand at the Franchise Fair

Zeliha Chaffin

find our complete file “100 new business ideas to get rich”

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