and the 5 finalists are …

The jury met and decided: Five candidates stood out and take the stage on April 13 in Paris during a ceremony broadcast on, and our social network. Getty Images

The jury and readers of Madame Figaro have decided: Five women have been selected for the final of the Business with Attitude Award. They will defend their project, their vision and their audacity on stage, next April 13, during a ceremony broadcast live on the websites of Figaro and of Madame Figaro.

The debates took place at a distance, via video conference, but have not lost energy. On Friday, March 12, jury members argued, pleaded, criticized and defended the fifth edition of the Business with Attitude Award. To select the five finalists, all the arguments were taken into account: the effect of a project, the robustness of a business model, an entrepreneur’s personality … “We have very good files, born entrepreneurs who create value and want to achieve a lot far. “, stressed Vanessa Chocteau, director of the French IoT program at Groupe La Poste, the main partner of the award, about a file. “This project is very intelligent, completely in line with the times, well positioned for a time like this, and combined with very strict management,” noted Frédéric Biousse, co-founder of Experienced Capital, to defend a candidate. “I think not only can her project go very far, but this woman also has a kind of humility that touched me,” said Clothilde Chalot, co-founder of NomadPlay and winner of the award last year, about another. Readers also participated in the polls: Nearly 5,000 of them (+ 10% compared to 2020) voted online for their favorite. In each category, their vote counts as one vote.

A great finale online and live

After more than two hours of debate, five graduates stood out: Anne-Sarah Ballu-Samuel, founder of Artesane, which produces interactive video masterclasses in creative and graphic arts, which has experienced a spectacular boom in incarceration and now has 100,000 students ; Caroline Ramade, creator of 50inTech, a professional matching platform that enables digital women to accelerate their careers; Lucie Basch, who created Too Good To Go in 2016, an application in which 15,000 merchants sell their unsold goods to 8 million consumers every day, that is, 22.4 million meals hidden from the trash; Maryne Cotty-Eslous, at the helm of Lucine, who designs the first “digital molecule” capable of relieving chronic pain; and Isabelle Dubern-Mallevays, founder of The Invisible Collection, the first online sales site for furniture and decor from private construction sites, made by mainly French craftsmen.

Relive the Business with Attitude 2020 award ceremony in video

In the coming weeks, the five finalists will benefit from a large program of tailor-made support, provided by the partners in the Business with Attitude award. Managing customer relationships, developing digital tools, improving the strategy for sustainable development, integrating business networks … Each of them will be offered personal assistance according to their needs to reach a key stage in their development. They will also be assisted by an eloquence coach for the grand finale. On April 13, our finalists will take over the stage at 3 Mazarine in Paris to defend their project during a ceremony broadcast live on, and on our social networks. Once again, readers will be able to vote online for their favorite and maybe make her the big winner. Save the date !

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