a business model that works

Selling online training consists of marketing your own or someone else’s training. It involves mastering several essential basic principles of digital marketing. Overview of good practice.

Online training sales: a very healthy market

The context of the pandemic has given us a lot of free time. Some people have chosen to use this time to acquire new knowledge or develop new habits. Training and coaching thus makes it possible to acquire knowledge that would otherwise be difficult to access. That online training offers is now very numerous and covers a wide range of topics: training in dropshipping, taking over the entrepreneur’s mindset, overcoming shyness or getting started in the restaurant business.

Lifestyle and personal development training as well as coaching continue to sell really well. How can the success of this type of program be explained? They surf on the human tendency to want to improve his condition or his own person. As long as people are hungry for learning and change, this market will continue to perform well. To fit in, you will understand that it is not enough to be good at your area of ​​educationalthough this component obviously remains significant.

The keys to a successful training sale

Exercise is a product that has no fitness and can be a relatively hard sell. To set the odds on your side, it is necessary to go through certain steps. The first step is to know your offer, what you are selling. Training in entrepreneurship, business English, etiquette and decor or even coaching to strengthen self-confidence : you must fully know and identify what your training can bring to future students.

So take the time to get to know your target well and establish your “buyer persona”. This work allows you to know what your goal is looking for, how they seek information, etc. You will then be able to communicate via the most suitable medium, and who will have the greatest chance of being consulted by qualified leads.

It is then necessary to approach the concept of conversion funnel, which is based on three pillars: notoriety, engagement of the audience and conversion to a customer. We recommend using a maximum of media and channels to communicate. On the one hand, you want to reach as many people as possible, and on the other hand, it will increase the trust of your audience. Communication and interaction efforts will consolidate your position asexpert in your field of education. If your leads are in front of a conversation partner who has relevant things to say, they will be more likely to buy training.

Prior to the sale of online training, there is often a free “discovery offer” aimed at reassuring your audience. It usually comes in the form of unlockable content by entering its email address. This allows the person to learn more about you, and on your part, it allows you to gather contacts from leads who are potentially already interested in what you offer.

The challenges of selling online training

The sale of education allows companies to diversify their activities and generate revenue. Each company has its own area of ​​expertise and this knowledge base must have an audience. Your education can e.g. be interesting for students or young graduates who want to take advantage of the good advice and experience of someone who has already been in the subject for several years.

Before you start, you already need to identify what you want to sell. What kind of knowledge? You need to make sure that you have the necessary expertise to get started with the training. An effective strategy is to place yourself on a niche theme or a very specific sector. This limits the competition, but note that unless you already have a solid audience, it will be difficult to promote yourself.

If your audience is not yet sufficiently developed, you should definitely start there if you want to sell your courses yourself. Otherwise you can assign an external person to market your offer. It will then be necessary to choose a person with a highly developed audience and among whom you will find your target. The sales manuscript is usually provided by the person providing the training.


Tips for successful online sales training

Do you know what you want to sell? We give you some advice to penetrate the market more easily thanks to your idea and thus succeed in selling your training.

Get control of your offer at your fingertips

If you are going to start training, it is essential that you have a perfect command of your subject. It is therefore not a matter of taking a random and collecting superficial information the themebecause anyone can do it.

When choosing your theme, be sure to demonstrate the necessary expertise and experience. Also check that your offer is not already strongly represented in the market. As a new actor, you will have a hard time standing out unless you take a new roof or approach the subject from a completely different angle.

Tailor your sales strategy to your offer and your audience

You will need to develop content specific to your theme and tailor it to your equally specific clientele. There must be consistency between this content and your commercial offering.

L ‘the goal of the formation is to pass on knowledge that you already have. You will also need to decide how much of this knowledge you want to give away for free in order to attract the public.

Choose your sales channel carefully

If you sell your training yourself, you will have to adapt your speech. You will need to set a professional tone, because at this point, it will no longer be a matter of making yourself known, but of convincing your current audience to consume your products.

If, on the other hand, you choose an intermediary for sell your workout, this person will have to persuade his community. It is therefore wise to choose speakers who already know your theme. The choice of this middleman should be made according to the size of the audience and conversion potential. It is therefore necessary that its community is already affiliated with your offer. Do you want to sell education about status as an auto contractor? An effective strategy is to make this training freely available to your chosen facilitator. He will then be perfectly able to sell your product, especially if your training has already helped him in the past.

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