What opportunities after a sports trading school (sports management)?

What professions are available with a bachelor’s or master’s degree?

Few sectors offer as much dynamism and opportunities in both the short and long term as handler in connection with sports business. Not least because they are much more than one could imagine. In addition to those who are well known (event project manager, sports journalist, sponsor project manager, etc.), others do not (currently) enjoy the same fame, such as. data analyst or business developer. And other new professions within sports business / sports management have not seen the light yet …

In order to integrate such a universe, it is therefore first and foremost necessary to know training leading to sports business (in post-baccalaureate or after a bac + 2/3 in a special school) and then what types of companies recruit, in which sectors and for which competencies. Without forgetting that in order to be hired and remain effective, technical skills alone are not enough. The personal qualities of commitment and motivation are also central today.

Pursuit of a commercial function in sports management

Graduates who want to pursue a career in sports business, especially in commerce, are spoiled for choice. Among the companies that open their doors wide open to them: equipment manufacturers, distributors of French and foreign sports equipment, clubs, federations …

The list above handler related to sports management is also huge. Take for example sponsor responsible which plays a crucial role in the world of sports. It is he who establishes strategic partnerships with companies to fund development projects in sports clubs, sports federations or any other sports organization.

Another equally important and captivating profession is that hospitality manager. “This business consists of providing businesses with sports fields such as changing rooms or private lounges for commercial purposes”explains Timothée Mérandon, a 2019 graduate of PPA Sport, now a major account sales representative for the Stade de France, more specifically responsible for marketing its “hospitality” program. “Football, rugby, concerts, the Stade de France hosts many events every year. My role is to suggest that companies take advantage of these opportunities to invite their customers, partners and other prospects to the premises that we will rent to them. »

Also very fashionable is acquired by sports product managerresponsible for the development of sports products on behalf of a brand, a sports equipment manufacturer, a sports club or an event organizer.

Develop in sports marketing

If a league, a league, a sports hall, a club, a manufacturer of sporting goods … do not have the same ways of working, they need the same professionals. Among the most attractive professions are Marketing Manager whose mission is to promote a product, a sports practice, an event or a sports brand to an audience.

Another very prominent profession is mobile web project manager or digital project manager. This professional leads projects for website and mobile application development. Finally, if sports trading – that is, the analysis of several parameters such as the history of confrontation and team form – is currently less well known, a bright future is nevertheless promised.

Three skills valued by recruiters: rigor, sense of initiative, responsiveness.

Work in events

Sporting events is definitely the field that dreams the most. Spectator sports offer opportunities in federations, football clubs of course, but also rugby, handball, tennis … There are also international bodies (UEFA, IOC, FIFA …), not to forget event agencies, but also private companies: several banks organize events ; some companies in the agro-food industry also sponsor them, such as Sodebo, which is dependent on shipping, for example.
Among the professions that have wind in their sails, we find that of event manager and that of sports event project manager whose mission is to host a sporting event from A to Z.

Three skills valued by recruiters: the feeling of listening, the feeling of relational and organization.

Do you want to take a course in sports business?

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Choose a profession related to the media

Becoming a press officer or sports journalist is a professional project that many young people have.

Press manager in sport handles press contact for athletes, sports federations and associations or major events such as the Tour de France or Roland-Garros. This job consists of promoting their image, ensuring that the dialogue between the media and the sports world takes place as well as possible. This can go through marketing and commercial tasks, product distribution or even organizing sporting events. Without forgetting, of course, the management of the media fallout from these various operations.

In parallel with the press manager, work has been done sports journalist. Roland-Garros, Dakar Rally, Football World Cup … who has not dreamed of commenting on such events? This professional is responsible for commenting live (on radio or television) or reporting and analyzing an event in the written press. Although new opportunities are being created, especially with the advent of TV channels and websites dedicated to the sports world, the positions to be filled are much more limited than in trade or marketing.

Three skills valued by recruiters: general and sports culture, writing skills, interpersonal skills.

Discover all the opportunities in the sports industry

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