GAFAM’s problematic hegemony
The US giants have had access to their users’ data for years and have each carried out campaigns to reassure them. Probably the most talked about campaign is Apple with the slogan “What happens on your iPhone remains on your iPhone. “But even today, the digital gold that is this personal data is still not under control, although some companies preach the opposite. Most recently, Alexandra Elbakyan, founder of Sci- Hub site so her data taken from her account Google and Apple shared with the FBI.
In addition to partial security, these giants track profiles on the Internet. Most of the users’ activity takes place through their own platforms. Google, Youtube, Facebook, instagramis the most visited places in the world. And when you want to evolve online other than on the digital property of the GAFAMs, their physical properties (data centers) still register the data. Most websites are hosted by AWS, Google Cloud and Microsoft Azure. The GAFAMs are therefore able to access these without even having to steal them from the browser history; yes, the smallest action performed online generates data directly on their servers.
The web has not always worked that way, so web 3.0 takes the form of bypassing this hegemony. The latter offers a service comparable to GAFAM Cloud hosting, while respecting the privacy of users.
Web 3.0 as a credible alternative to GAFAM hegemony?
Historically, the web has evolved over time, starting with web 1, to today reach the stage of web 3. Web 1.0 was considered static, that is, it consisted only of sites / pages that did not allow the user to interact, only to consult them.
Web 2.0 started to create more dynamic pages / pages, the user had more freedom, could post videos, leave comments and thus add content to websites. The user then started to become an actor for the websites himself. This new iteration of the web had to face a challenge: scalability. As the content hosted on a website increases, it is necessary to increase the storage capacity as well as the power of the server. This tedious task for developers could be managed automatically by cloud services at ultra-competitive prices. Today, the default choice is to host your site in a cloud.
Web 3.0 is a new iteration of the web where blockchain takes an important part. Among the possible news we find NFTs and cryptocurrencies. But the real essence of web 3.0 is to enable the construction of a web where user interactions can be anonymous. How can this turn the web giants’ place? Simply because it is possible to create a cloud that does not use their data centers, with a service that is just as easy to use for the developer. It works thanks to volunteer users who make part of the power of their personal PC available, ltogether they form a computing mass comparable to what a digital giant can offer. Personal data is encrypted and spread across all machines, and only their owner can decrypt and then read them. Web 3.0 therefore carries the promise of bypassing the digital and physical infrastructures of GAFAM.
The GAFAM answer: the metavers
that metavers is an innovation aimed at the end user. If Google today redirects to 2D sites, tomorrow it will redirect to 3D sites where interactions will be much more resilient than what a mouse and keyboard offer. To really understand the difference between the web before and metavers, we can take a very simple example. Currently, when a user connects to a website, he uses a mouse cursor, which will evolve from page to page. tomorrow with metaversit will no longer be a marker, but an entire avatar, with its appearance and fixtures, which will evolve beneath pseudonym in 3D worlds. Mark Zuckerberg’s bet with metavers is not to sell a great world that will please everyone, but to sell a creative platform that allows everyone to create their universe without coding. To realize this, just watch the video where Meta presents her world-creation system with her voice as well as her intention to recruit engineers on a massive scale.
The notion of metavers is not against web 3.0. That is, it is possible to create a 3D world, hosted by blockchain technologies rather than by data centers, which raises questions about respect for privacy. Nevertheless, in terms of workload and feasibility, using the solutions from metavers GAFAM is likely to appear more convenient and much cheaper than Web 3.0.
Joe Larue for AEGE DATA club