Pininfarina, on the other hand, is giving in to the NFT trend

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A new world …

The Piedmontese design house has developed, in collaboration with luxury NFT specialists 1 of 1 and with musician Sasha Sirota, a series of five works of art, Non-Fungible Token, inspired by the original sketches of the only example of the Ferrari Modulo. These will be auctioned by RM Sotheby’s during an online session, 24-26. May.

Each NFT includes a set of artistic and experimental components. Each of them will present the concept car in a unique context and in a special historical setting. Five decades have been chosen as the distinctive scenario for each of them: It stretches from the 70s to 2020. An artistic video animation with never-before-seen soundtracks will provide an additional specific identity to each digital party on offer.

All NFTs will also include original content such as sketches of designs and exclusive real-world experiences (including a private tour of the company’s museum, with President Paolo Pininfarina acting as a “guide”). There will also be private sessions with the design team. In addition, NFT buyers will be able to own a unique Metaverse digital copy of the car. Finally, the owners will be honored with framed physical illustration of the concept car belonging to each NFT package.

“We are proud that our first NFT collection is dedicated to giving new life to Modulo,” said Paolo Pininfarina, President of the Group. “The concept car designed in 1970 is a manifesto of Pininfarina’s vision: beauty and innovation to design the future”.

“We are entering the NFT world with the intention of exploring its boundaries and possibilities”, says Silvio Angori, CEO of Pininfarina. “Metaverset is an area to which we can make a significant contribution as producers of groundbreaking creativity for 90 years. Our vast creative archive, the ability to imagine the design of the future using the most advanced technologies, opens new avenues for the economic improvement of our brand.

The rolling plate

The style of this car, characterized by two superimposed shells, was defined as “the search for pure form in its conscious geometry”. That Ferrari Modulo, whose full name is Ferrari 512 S Pininfarina Modulo, was a concept car from 1970, born as a unique piece. This amazing creature has explored new avenues in terms of expressive style and architecture. It was in the futuristic movement of the time, characterized by angular and insidious lines, which also existed in the concepts Alfa Romeo Carabo, Lancia Stratos Zero and Maserati Boomerang.

Modulo was powered by a 557 hp 5-liter V12 60 ° engine from the Ferrari 512 S sport prototype of the Scuderia Ferrari, to an estimated top speed of 354 km / h and a 0 to 100 km / h in 3.1 sec . Access to the cabin of the Ferrari Modulo is not through conventional doors, but through the roof opening, which slides forward so you can take your seat on the two seats.

Its official presentation took place at the Geneva Motor Show, where it left everyone speechless. The reactions to the Italian pavilion at the Osaka Expo, the same year it debuted, were similar. After all, the Modulo looked like a car from outer space. Modulo also served as ambassador for Italian style in Mexico City in 1971 and has won more than twenty awards.

The modulo was purchased in 2014 by American collector James Glickenhaus, known for his prototypes recorded at the WEC, which had it restored. The model bears the signature of Paolo Martin, who developed its features on the basis of the beautiful 512 S, one of the most fascinating sports cars of the time, the great rival to the Ford GT40 in Le Mans.

To summarize

Pininfarina is going to auction 5 NFT (Non fungible token) created in memory of the concept car Ferrari Modulo from 1970, a really rolling plate. The famous studio, full-fledged manufacturer with the Battista hypercar, joins other prestigious brands in this trend.

Nicolas Anderbegani

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