While the web tools market is very dynamic and registers many newcomers every year, some have managed to establish themselves as benchmarks for a long time. This is the case for Message Business, which since 2006 has offered a complete marketing solution to support all types of clients, such as ETIs (Intermediate Size Companies), non-market organizations and agencies. Email, SMS, marketing automation or even data management and landing pages, the resources offered are numerous and make it possible to support a complete customer acquisition and loyalty strategy. It should also be noted that the features offered are in full compliance with the GDPR, since it even offers a cookie consent module and the entire application is hosted in France. Message Business unveiled many new features a few days ago, this is an opportunity to (re) discover the many opportunities it offers for digital marketing professionals.
Centralize and qualify your contacts
This is the raw material for any marketing platform: your contacts and the information associated with them! To get started with Message Business, you need to import your contact database in TXT or CSV format. You will be guided through the entire import to validate the nature of the various information provided and to match them with the fields in the tool’s contact database. A preview of the result will definitely validate your import.
You can of course import as many as you want. The contacts will then be visible in the dedicated section where each file can be edited. Are you missing an important field for you? You can add it by specifying the nature of its contents (text, number, date, etc.).
Message Business also offers many other methods for inserting contacts automatically: Magento / WordPress / Woocommerce / Prestashop / Salesforce modules as well as a ZAPIER connector and a highly documented API. File exchange via SFTP is also offered.
Since each member of your community does not have the same affiliation and behavior toward your brand, site, or product, the new version of Message Business offers to assign them scores. It is up to you to decide how this is calculated: opening shipments, SMS, website visits, etc. You can then trigger or prioritize your marketing actions according to the assigned scores, and thus the assumed expectations of these customers and leads.
In the same spirit, your customers do not all have the same centers of interest. Imagine that your site specializes in soft mobility and therefore offers several categories (bikes, scooters, etc.). A customer A may only be interested in bicycles, while customer B only swears by scooters. There would then be no point in triggering non-targeted marketing actions when their interest is highly marked. Message Business allows you to create segments in your customer base that will be based on your visitors’ actual use: pages viewed, links clicked on in emails, etc. The path of Internet users is saved anonymously and linked to contact data if consent is individual. follow-up was expressed.
Many other common actions are available to take care of your contact base. You can identify bad email addresses, fake phone numbers, see active and inactive contacts, duplicate or export the database if you need it elsewhere.
Manage your marketing operations
Your contact database, and in particular your scoring and your segments, will be used to launch different types of marketing operations from the platform:
- Email : creating email campaigns or newsletters for your subscribers. They can be created based on a previous action, from an HTML file, from your messaging software, or even from an RSS feed or Excel sheet. Emails can also be written in full to automated marketing sequences to welcome a new contact, thank them and offer a range of promotions over several days or even longer.
- SMS : sending SMS campaigns, with the option of personalizing the sender name and issuer number. Marketing automation is also available on the SMS channel.
- Web forms and surveys : construction of forms for collecting information and customizable surveys with numerous input fields: contact information, opt-in, text boxes, etc.
- Web pages : create drag and drop landing pages so you can choose the number of columns, the formats, the style of the page and the elements that make it up: buttons, texts, images, notation, payment … Quick access to the generated HTML code is allowed.
- Transactional emails : configuration of a transaction SMTP to segment, produce and schedule messages such as order confirmation and sending passwords or messages.
Innovation: personal web blocks in real time
With this new version, Message Business allows you to create content blocks that will adapt to your visitors, either thanks to data from your marketing database (zip code, purchase history, CSP, etc.) or relative to on-site browser data (previously visited pages, click etc.) or based on behavior on other channels. Message Business is thus positioned within high-end marketing solutions without having the operational complexity or the almost unaffordable pricing (see below).
The solution is very complete to send increasingly personal and effective messages to your customers, prospects and visitors through the many channels you have available. Operational reports are available for each action performed to assess its effectiveness: sending, opening, clicking, etc.
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Templates to make your life easier
Do you lack inspiration for your marketing campaigns? The educations will give you an idea of what it is possible to get in place in relation to relational events. Ready-to-use marketing sequences will be offered to you to meet your needs: online sales, thanks and loyalty, reminders, rewards … They are designed and personalized for many sectors of activity: law firms, hotels, publishing software, e-retailers, travel agencies … Each time they include resources such as email templates, contact forms, SMS reminders … This will allow you to take advantage of typical cycles to optimize your operations from the start while maintaining the ability to to improve them and adapt them to your needs. Some programs are specifically dedicated to Magento and Prestashop if you use these solutions.
On the resource side, you also have access to a collection of models, namely templates that you can use and edit for your own operation. For your e-mails, forms or standard messages, you will therefore be able to see many examples and models classified by theme (feminine, BtoB, IT, tourism, etc.), and which will therefore be adapted to your goal and their expectations. A valuable asset to save time by performing your operations!
Flexible pricing with innovative prices
Despite the many benefits of a marketing platform to engage customers and leads, some marketers are discouraged from using them due to the often high cost of access. Message Business has adopted innovative and flexible pricing to open up marketing automation to everyone.
No price per. contact, but billing in the form of a monthly subscription to access the most advanced marketing automation features correlated with your data volume, starting at 79 euros per. month for 3 GB of data. Email marketing and SMS marketing are billed in the form of purchases of sending credits with decreasing rates.
Support via email and phone is available along with online help with several tutorials (in French of course). If you need more support, Message Business also offers consulting and assistance services, training, expertise in integration, campaign management or connection to your information systems. . A range of services that allow you to move calmly forward in the implementation of your strategy and thus contribute to the differentiation of Message Business from freemium solutions such as Mailchimp.
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Article produced in collaboration with Message Business