easyHotel strengthens its management team with three new hires

easyHotel strengthens its management team with three new hires

Charles Persello
© easyHotel

Gwenaelle Pouy

Gwenaelle Pouy
© easyHotel

Louis Fish

Louis Fish
© easyHotel

On the sidelines of the announcement of its results, easyHotel, an internationally economically and carbon-poor chain, announced three new appointments to its management team. A French trio is indeed strengthening the management team together with Karim Malak, Chairman of the Board and CEO since December last year: Charles Persello, Gwenaëlle Pouy and Louis Poisson.

Charles Persello joins easyHotel as CFO. Over the course of five years at Icamap, easyHotel’s benchmark investor, Charles Persello managed real estate funds representing € 1.7 billion in assets and participating in Icamap’s investment in easyHotel. He was previously asset manager at Unibail-Rodamco in Paris. “Ten years of experience in real estate and hotel investing makes Charles a natural choice. Its new missions will focus on the announced optimization of more than € 50 million invested in equity and managing the relationship with shareholders, ”specifies easyHotel.

For her part, Gwenaëlle Pouy joined easyHotel as Development Manager and Real Estate Director. She will lead the development of easyHotel, whose ambition is to cross the bar of 100 hotels by 2026, either directly or through a franchise. She will work on designing a new sustainable design to harmonize the hotel park’s rooms with the brand’s new vision. “Gwenaëlle will also manage relationships with real estate financiers in connection with lease and sale leaseback transactions. She brings easyHotel 15 years of experience in investing, developing and managing hotel assets. »

Finally, Louis Poisson is appointed Chief Operating Officer. As part of easyHotel’s international expansion, he will focus on developing a best-in-class hotel management platform, improving franchisee operations and customer retention. He has previously been Vice President of Operations at EQ Group and Director of Operations at Adagio Aparthotels. He has 13 years of operational and international experience in the budget hotel segment, four of them with Red Planet Hotels.

“I would like to welcome Gwenaëlle, Charles and Louis to easyHotel,” says Karim Malak. Their triple experience in hotel management and development will help us realize our vision: to become a European leader in low-carbon hotels at affordable prices. They bring their knowledge and amazing energy to the company. I look forward to working with them. »

A good start to the year for easyHotel

As easyHotel implements an ambitious plan to double the size of its hotel portfolio by 2026, easyHotel will present results in early 2022 that already exceed the level in 2019. This is mainly explained by the persistent demand for weekend stays as well as the rescheduling of events that had been postponed. “The current inflation context is contributing to the increased demand for overnight stays at a lower price,” notes easyHotel.

This year, easyHotel’s turnover per. room (RevPar) increased by 70% in April, 50% in March and 20% in February compared to the same periods in 2019. The expected revenue associated with reservations already registered for next summer is currently 10% higher than the summer of 2019, while the chain is positioned to take advantage of the popular trend of “holidays close to home”.

In France, easyHotel has already added 208 rooms to its portfolio with a first Grand Parisien hotel near Paris-Charles de Gaulle Airport. The opening of another, in Aubervilliers, is scheduled for early 2023. In Europe, the opening of a new establishment is planned in Dublin (160 rooms) as well as a franchise hotel in Madrid (230 rooms). Internationally, an additional 2,400 rooms are secured for development over the next four years.

“It is fantastic to have started so well this year. This strengthens our confidence in the relevance of the easyHotel offer as our growth is above the levels before Covid. At easyHotel, we prefer value for money. Whether it’s for business or leisure, we know that many customers have limited budgets. The low price of our rooms allows you to go on a trip without having to spend more than necessary. The goal is for our customers to have more money to spend on what they love, restaurants, local attractions, sporting events and musical performances, ”defends Karim Malak.

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