Greater Paris’s promoters are making urban recycling a priority

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In a press release, the Promoters of Greater Paris, a network of 6 property developers (Bécarré, Bricqueville, Cibex, MDH Promotion, Paris Ouest Promotion and Pierre Etoile), reveal their solutions to promote urban use.

“To design the city of the future, real estate agents must take over industrial wastelands, outdated residential and office buildings to replace them with new, energy-efficient buildings,” explains Philippe Jarlot, president of Les Promoteurs du Greater Paris. Urban recycling makes it possible to beautify the city and rebalance the number of homes and offices in the municipal area. Together with their experience and adaptability, they can meet the specific requirements of cities. In addition, all the initiators are currently carrying out numerous studies, which should make it possible to launch new mixed activities that integrate recycling and rehabilitation over the next three years. »

Transform the city on its own

The promoters of Greater Paris in particular invite real estate agents to rebuild in the city. “Renewing the city means first and foremost preserving the existing heritage whenever possible,” they point out.

Thus, Bécarré in Cormeilles-en-Parisis (95) has begun the conversion of the former Parisis clinic into a residence of 39 units with a medical center for 10 general practitioners on the ground floor. In Gentilly (94), the developer has also restructured the 4,000 m² of an old 1970s office building to create 136 rooms for students. Bricqueville, for its part, has established its headquarters and a coworking space after carrying out the rehabilitation of the former factory for the manufacturer of electrical equipment for cars Labinal in Saint-Ouen-sur-Seine (93). “This type of operation makes it possible to preserve the existing heritage; element that is not neutral in order to obtain support from the municipality and the local residents ”, notes Philippe Jarlot.

In addition, demolition-reconstruction, simpler and more profitable in most cases, is also an alternative, note the initiators of Greater Paris. Thus, a 30,000 m office building in Montigny-le-Bretonneux (78) was partially destroyed by Pierre Etoile and Akera to create 131 new residential units. The part that has been retained has been the subject of major restructuring to make room for new offices.

In addition, brownfields have a real constructive potential, “capable of bringing entire neighborhoods back to life with the arrival of new residents and new businesses.”, Promoting the Promoters of Greater Paris. on the former Groues railway wasteland in Nanterre (92) From 2023, 4,500 housing units, school groups, a higher education campus for 2,000 students and companies will gradually rise from the ground.The company is also present due to the former cement factory in Aubergenville ( 78), where it builds 121 housing units, a senior housing and craft shops.

The state to the rescue of construction use?

For the developers of Greater Paris, however, there is a major obstacle in the way of urban recycling: the cost. The conversion of obsolete buildings is actually more expensive, on the order of 20 to 30%, than their destruction. “Such operations are only possible if there is a real political will. If the state wants to preserve its heritage, it will be necessary to help the initiators by facilitating the construction process, warns Philippe Jarlot in light of the prospect of the “Zero Net Artificialization” device. “From this point of view, the Wilderness Fund, whose 3rd edition, gifted with € 100 million, was launched in February last year, is helping to facilitate urban recycling,” he assures us.

“Building use is still the exception today. However, faced with the desire of local authorities to better control new construction and the climate issue, builders have had to adapt their know-how. They are ready for such a system to become the norm tomorrow, to meet all the challenges of tomorrow, whatever they may be, ”concludes the Promoters of Greater Paris.

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