10 tips to boost your business from your Facebook page

10 tips to boost your business from your Facebook page

Facebook is an important platform for capturing and flirting with an audience, and has also become a real business facilitator. How to take advantage of it.

Nearly 1.9 billion users worldwide, an ever-growing stock of mobile (where the group is present via Messenger, Instagram and Whatsapp) and increasingly innovative advertising formats (video and rich media with Canvas) … Facebook has become a real goldmine for brands that want to do business on the internet. Here are our tips to increase your fan base and revenue.

Customize your site’s URL

Each newly created Facebook page is randomly assigned a URL consisting of a series of numbers. You may not be happy with this automatically generated URL and can easily customize your address to match your brand name. Enough to boost the recognition of your brand and ease its appearance in the results of Facebook and Google search engines.

2. Rank your page better on Google

Facebook can be a very popular social platform, but if you increase your page’s ranking in Google’s search engine, you can get visitors (and more customers). To do this, simply copy the good reflexes from any SEO specialist on your Facebook page. Namely, place the targeted keywords in the most important parts of your page. Include them in the URL, in the page title and in the “about” section so that they are visible on the website and on search engines.

Earn the “Highly responsive to messages” badge.

If you have responded in less than 15 minutes to 90% of the messages you have received within the last 7 days, you will be entitled to the precious green sesame “Very responsive to messages”. The guarantee for your page visitors that they will get a response very quickly.

4. Carefully fill in the “About” section.

This is probably one of the sections on your page that your Facebook visitors will consult most often. For good reason, they come to pick up some practical information: the location of your offices or outlets, their opening hours … This section is also an opportunity to highlight your company’s values, as well as the factor differentiation of your products and services.

5. Do not be afraid to change the call-to-action button often

Since December 2014, call buttons have been available on Facebook and allow you to select “Book now”, “Contact us”, “Use the app”, “Play a game”, “Buy”, “Watch the video” “or” Sign up “. You can edit or remove your call to action at any time. To do so, go to your page and hover over “Create a call to action”. Select “Edit call to action” or “Remove call to action”. If you change the call to action, select the new one and update the destination URLs if necessary. Click “Save Changes”.

6. Adopt Facebook Canvas

Canvas is the rich format that appears in full screen when the user clicks on the post that appears in their news feed. It then provides access to interactive and immersive content that can mix video, carousel, text and call-to-action … A formula that works: the average viewing time for a Canvas format is 31 seconds, a much higher value for regular mobile formats on the platform. Extended to Instagram and Facebook Audience Network, the format can be used organically or in advertising. It can be created directly from your page editor by clicking on the photo / video drop-down menu and then selecting “Create a canvas”.

7. Target the best publishing windows for your posts and plan them

The best publishing window to achieve an optimized engagement rate depends on the nature of your audience, your business and your location. It is therefore up to you to identify the periods when your publications work best and to favor the latter. According to a study recently published by Hubspot, the ideal times on Wednesday are between 6 p.m. 15 and 16, Thursday and Friday between kl. 13.00 and 16.00 and weekends between kl. 12.00 and 13.00.

8. Send videos, especially live

The advent of the autoplay format (the video starts automatically but without sound as soon as the user sees it) and live has made Facebook the world of video. The platform streams even more videos than Youtube every day. And it clearly favors the pages that take the fold. It is enough to be convinced to look at these statistics communicated by Newswhip. The major US media all saw their engagement rate increase between January 2016 and October 2016. What do they have in common? After doubling or even tripling the proportion of the number of videos posted.

9. Add Facebook buttons to your site

Your proprietary platforms probably already have a captive audience, customers, or users interested in your products. Do not hesitate to include calls to your Facebook page, and encourage visitors to like it, on the pages of your site. The Facebook page is a great way to stay in touch with customers and leads by offering them, at a lower cost, value-creating content or promotional offers.

10. Develop your bot

Facebook opened its doors in mid-April for bots. Messenger has since allowed developers to design chatbots, these conversation robots that rely on artificial intelligence to interact with users in a third-party room. By delegating a range of activities to these bots, such as order receipt, product sales or after-sales service, brands can hope for huge economies of scale. And without losing the interactivity and personalization of the service. This is the case with Voyages-Sncf.com, which allows its customers to chat with the bottom in natural language to find a train, show a ticket and book it. Result: a 50% increase in the number of travel options and a total of 60,000 Messenger confirmations for a service available 24 hours a day.

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