Microsoft is preparing its latest “Industrial Metaverse” pitch


Credit: Microsoft

Earlier this year, Microsoft CEO Satya Nadella said Microsoft does not believe there will ever be a single centralized metavers. Instead, he said Microsoft believes there will be many metaverse platforms. And while its Teams for Mesh platform makes fun demonstrations of what many people probably think of when they hear “metaverse,” Microsoft is also scaling its more real “industrial metaverse” platform.

At its Build Developer Conference later this month, one of Microsoft’s key sessions is “Preparing for the Metaverse,” which the description says will focus on how companies can benefit from “metaverse experiences.” There will also be a session on how IoT drives everything “from edge to metaverse”.

Microsoft officials have been working for more than a year to position the company’s full technology stack to make it feel relevant to those buzzing about Metaverse. Last year at Build, Microsoft officials began talking about the company’s enterprise metaverse technology stack. Execs said everything from Azure IoT, Azure Digital Twins and Azure Maps to Azure Synapse Analytics, Azure AI, Power Platform and HoloLens formed the basis of future “metaverse apps”.


Credit: Microsoft (as of May 2021)

Microsoft unveiled its Azure-powered Mesh collaboration platform for mixed reality during Build in May 2021. Later, at Ignite this fall, officials said they plan to bring Mesh to Teams and make a preview of Mesh available to teams in 2022. which will include a set of pre-built immersive spaces for meetings and mixers and later tools for customers to create their own custom spaces.

During Microsoft’s recent earnings call, Nadella claimed that Microsoft is “at the forefront of innovation in the new industry metaverse.” He cited the company’s work in IoT, digital twins, mixed reality apps and connected spaces (which currently refers to the Dynamics 365 product formerly known as the Connected Store.) As fundamental elements of its industrial metaverse strategy. Connected Spaces is similar to a category where Microsoft will add more SKUs over time and use its machine learning, computer vision and IoT technologies to give customers more insight into their physical environments.

A recent LinkedIn post by Microsoft GM / Partner for Azure IoT, Tony Shakib, added more color to Microsoft’s enterprise metaverse talking points. And IoT and digital twin technology are still at the heart of the company’s worldview. From Shakib’s post on May 7:

“Our industrial metaverse is a set of features in the intelligent cloud and on the intelligent edge that work together. At their core is Azure IoT, which lets you connect physical assets and run cloud intelligence – and Azure Digital Twins, which allows to model everything physically or logically, from simple devices or products to complex environments. ”

While holoportation simulations and customizable avatars that interact in fancy virtual worlds are definitely on Microsoft’s metaverse roadmap, it’s the short-term achievements of edge / IoT, machine learning and digital twin areas that will be where Microsoft and its partners are likely to make money. everything else. . We hope and expect that we will receive more updates on this vision of the industrial metavers during Build on May 24th.

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