Business plan: a tool for persuasion

The business plan for the past two years has asked entrepreneurs to adapt it to extraordinary circumstances, but again, it has proven its usefulness in taking risks. The business plan is every creator’s companion! It describes your business project, determines its feasibility and profitability, sets its goals and finally defines its material, human and financial resource needs. It is performed before the creation of a business or on the occasion of the development of a new activity.

Indispensable for any search for financing, it is useful for all types and all sizes of businesses to lay out a strategy.

It will be your reference document that can provide complete information on the essential points of your activity. It serves to reflect and inform, but also to convince.

It therefore requires concise and precise writing that highlights the main points and your intentions.

The 9 Steps to Writing a Successful Business Plan:

Step 1 – Summary

Set the scene to pique the reader’s interest.
2. Present the general content of your business creation project on one page.
Anticipate the most misleading questions to show your mastery of the topic and improve your project.

Trick : Define in a few words your company’s business in the title, and indicate in the subtitle using generic terms: B to B, B to C, …

Step 2 – Portrait of the company, management

Make a detailed presentation of your business through 5 main themes:
1. His story: Highlight your progress, especially through the steps you have taken.
2. Its legal form.
Its key functions (internal organization), which take into account the adequacy between people and the project and highlight the strengths of each: organization chart, number and gender of employees, location, shareholding, board of directors.
4. Its management: you present an essential element, the entrepreneur and his team. Especially the competencies of managers.
5. Its external environment (partners).

Trick : Integrate the mini-CVs of your collaborators to demonstrate your ability to manage a team.

Step 3 – Products, services

Present the raison d’être of your products / services: it’s a matter of quickly locating its stages of progress, defining the scope of your product range, explaining ongoing developments and planned developments.

Trick : supporting photos and diagrams, example of application.

Step 4 – Competing companies and products (market research)

Do market research. The competition represents a very important basis for comparison and strategic thinking. Who are the main actors? How do they develop? In what context? What are the success factors, the trends? Reveal the existence of a need and its translation into a solvent demand and highlight your competitive advantages. But above all, define the target audience (Are the products or services aimed at men? Women? Children? Only individuals? Only companies? Singles? Couples? Seniors?
Are the products or services aimed at people with a certain income, or are they affordable? In which geographical area will the company offer its products or services? …)

Trick : Systematically specify the data sources you need. Explain the state of the technology on which the innovative nature of the project is based.

Step 5 – Marketing plan (demand and development strategies)

Establish the marketing plan that allows you to target your customers: its function is to define demand and product development strategies. In fact, it’s a matter of positioning yourself in the value chain, of describing your product as well as the complementary services and their costs. In other words, it is the structure of the offer in relation to prices and conditions, promotion and communication as well as distribution.

Trick : you can end this part by showing that your product has been validated by the customer.

Step 6 – Infrastructure (production and management), technology

What infrastructure do you have to achieve your goals? Are they suitable? Assess your production environment (equipment, vehicles, buildings, etc.), describe your organization in terms of both production and administration, and identify the changes needed for optimal activity.

Trick : you can also develop your business goals, this will strengthen your company’s credibility. You can go so far as to estimate the sales outlook.

Step 7 – Financial management + Financial and operational planning (organization of the resources to be
occupation)

Explain your means of financing (internal, external) and their consequences (debt service, tax consequences). Begin by presenting the way in which the main functions of the company will be performed, and then explain the financial scheme as well as the schedule of operations. To convince, you must clearly identify the financial needs that the project generates, the creation of added value, the sustainability of the project.

Trick : you must present tables such as the preliminary income statement, the preliminary balance sheet, the preliminary financing plan, the cash budget.

Step 8 – Risk assessment (risk / opportunity balance)

Identifying the risks and stating them in your business plan shows that you have analyzed all possible contingencies and that you have thought about the risks you take: each activity is a source of risks, it is therefore a matter of identifying them and defining applicable measures (eg commercial development more difficult than expected due to political or economic circumstances, delay in the release of your site, etc.), show that you have anticipated the remaining risks for each of the phases and mention the reactions and measures which you would adopt in the cases mentioned.

Trick : start the conclusion with a transition that will remember the strengths and weaknesses of your project.

Step 9 – Conclusion

As you read the conclusion, you should be able to summarize the main points of your project. Your interlocutor should also understand what you expect from him, when and what he himself gets out of it. Do not forget to make a checklist to make sure you have not overlooked anything. You must also fill in a company identity form, where your company title, legal form, creation date, workforce, turnover excl. tax, registered office, monkey code will appear. , The Siret number, your contact information, the identity of the manager, the distribution of capital, the financing obtained.

NB: some steps can be reversed or split. For example, you can make a “resource step” divided into human and material resources, etc.

business plan guide
enterprises.banque-france.fr

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