Sony is partnering with Theta Labs for 3D visualization in Metaverse

Non-fungible tokens have gotten a lot of hype, and entertainment brands are looking for ways to use NFTs to create better visual engagement with their fans. NFTs are now moving to 3D, and Sony wants to be the company that takes these digital assets to the next level.

Sony is collaborating with Theta Labs

Sony released a press release saying it will partner with Theta Labs (THETA) for their latest 3D NFT initiative. The entertainment company said these NFTs will be used in Sony’s spatial reality display.

Sony’s Spatial Reality Display is a display device that includes high speed vision sensors. The technology tracks eye movements to develop 3D images based on eye position. The device does not use the use of glasses and other accessories worn by the eyes.

The device went on sale in late 2020 and its retail price is around $ 5000. Theta Labs said that during the pilot phase of this project, the parties involved would be involved in a scenario where non-fungible tokens “representing any digital object, avatar or collectible in the world can be seen and displayed in 3D mixed reality without glasses” . form.”

According to Theta Labs, this decision would improve the visual image of the metaverse. The company said the 3D visualization would provide “a new reality and physical presence to the metaverse.”

The project will also include NFTs powered by Theta Labs. The NFTs will include ten versions of a token called “The Tiki Guy”. The ten tokens allow owners with a US shipping address to use the Sony Capital Reality Display device.

The design of these NFTs is inspired by the Tiki masks associated with ancient Hawaiian and Polynesian cultures. These masks are made by hand and decorated with wood. They represent deities and they were used to fight evil spirits.

According to Theta, Sony Spatial Reality Display would provide a unique and amazing experience involving NFTs. The screen would “present NFTs and virtual experiences in a whole new way.”

NFTs featuring mask themes will be used to showcase the future capabilities of Sony’s proposed spatial reality screen. Theta Labs added that it would allow collectors to access the digital metaverse “in a truly 3D, prop-free way.”

According to the company, people without access to 3D viewing devices will also have 2D versions that will be used to view conventional screens. Theta Labs further stated that the partnership would allow NFTs representing everything in the real world to be used for visualization and display as spectacle-free 3D mixed reality. It will “bring a new reality and physical presence to the metaverse.”

Sony’s adventures in crypto

Sony’s music and entertainment divisions have become very active in the NFT and crypto sectors. The company previously said NFTs “were just the latest way” to demonstrate the growing use of metaverse-related technology.

Sony is also bound to issue a “Baby Shark” token through a partnership with South Korean Pinkfong. He also worked on Superman’s NFTs. In April, Sony and Universal announced a partnership with Snowcrash, an NFT trading platform linked to Bob Dylan.

Theta Labs is also active in the NFT area. The company has partnered with electronics giant Samsung to release a number of NFTs. The NFTs were to mark the release of two new smart devices developed by Samsung. Reminder NFTs were available to customers who had pre-ordered and pre-ordered devices in South Korea.

To learn more, visit our Investment in Theta guide.

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