Is the business plan dead?

The business plan created before the pandemic has certainly undergone many transformations during these few months. If the communication of trade fairs, face-to-face conferences is to be rethought, exported or imported, among other things. can act as a clue.

Do you need to draw a line on the business plan before setting up your business and this to move towards other methods more in line with current applications? Is the business plan definitely dead and buried?

Until very recently, not all companies, or at least a very large proportion of them, did not hesitate to invest significant resources in drawing up the most realistic business plan possible. Remember that the business plan is the act of implementing a real planned strategy, an in-depth market research upstream of the creation of a business and the launch of a particular activity. But in the age of the Internet, social networks and connected objects, it is now possible to consider that the business plan is living its last hours and that new methods and new applications are emerging.

The contribution of the digital

The formidable tool, which is the Internet, social networks like Facebook, Twitter or LinkedIn, connected objects, which will most likely end up under the Christmas tree during this sweet Christmas time … We are currently living in a real transition period since the Internet is in our homes, workplaces and public spaces. Everything has pretty much been revolutionized, changed, modified, and the field of business creation has not been let go. Today, it is already much easier to start a business than before, but the budding creator can also benefit from good tools that did not exist even a few years ago. For example, we can cite the StartMyStory.com website, which allows any business creator to take advantage of a business plan produced entirely online, the Montpellier Business Plan software for a more computer-based approach to the business plan, or even EBP, better known for accounting, but which also offers a software solution for preparing a business plan.

Outdated methods?

The business plan was therefore overtaken in a short time by highly advanced and functional analysis, forecasting and calculation tools, but also by access to incredible databases, thanks to the internet. Where a business creator had to take the time to do research, to study the competition, to go on site to see the assortments sold in the case of physical outlets, today it only takes a few clicks to identify the activity of a competing company and the whole market in general. Let’s take a concrete example: a few years ago, it was necessary to go to a commercial court to access any company’s financial data. Today, everything is possible directly online with a few clicks. Can we talk about business plan 2.0?

A reality on the spot is nonetheless necessary

It is clear that today’s business plan has moved into a coherent form, we can now talk about business plan 2.0. Let’s not go so far as to say that the business plan is dead. It has just evolved a lot in its form, but not in substance. Let us not forget that every business creator must have an anchor in the field, in the commercial realities that exist. Even for the creators of start-ups in the IT world, it is still necessary to visit future customers or even future competitors, to identify the strengths and weaknesses of the project to be implemented. Without this anchoring in the field, no entrepreneur can succeed, and the business plan itself 2.0 makes it possible to keep in touch with the commercial reality. So yes, the business plan is not dead, but its development is not over in internet time!

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