first step to business success

In the current context, some see their business plan, which they have carefully drawn up, questioned and wonder if they have not wasted their time. But on the contrary, in the current uncertainties, it allows them to point out the weaknesses, but also the strengths. As soon as an entrepreneur wants to create his business, as soon as he wants to raise money, he has to draw up a business plan. Because everyone knows, there is no need to go ahead of investors with a poorly put together business plan. An entrepreneur is anything but a hothead, and if he is filled with passion, the business plan, far from diminishing it, will allow him to develop a strategist’s inherent qualities.

The first quality of an entrepreneur in any case remains clarity and the business plan will allow him to acquire it. To help you achieve this, we offer the following scenarios that you can refine, improve and adapt to your business.

Your business idea

First of all, it is necessary to answer the following questions in order to develop a solid argument and not continue with a muddy answer that will scare customers, investors, bankers away …

Original… why?

Creative … why?

Helpful … why?

Profitable … why?

Your entrepreneurial team

  • CVs for key people
  • Their strengths are their weaknesses
  • Their complementarity
  • The skills required to achieve the set goals
  • Every single role

and possibly the desire to recruit to complete the team’s competencies.

Your product or service

  • What properties? What is its use?
  • Value for money
  • Warranty – after-sales service
  • Distribution network
  • Degree of technological progress

Market research?

Why do market research?

  • Know the needs of the market (define them well)
  • Thoroughly analyze the company’s business sector (history, current situation)
  • Analyze political and legal, economic, social and cultural, technological, ecological trends
  • Assess the company’s potential revenue
  • Convince investors to invest in your project
  • Identify threats and opportunities

(Never be satisfied with approximation, with unmotivated affirmation “it’s an increasing value, and it’s not because a business has already been successful that you want to succeed, make this idea a principle)


  • Direct competition (identical product or service)
  • Indirect competition (other product or service)

(Do not underestimate it, show that you have studied it from all angles.)

The goal: Customers (B2B and / or B2C)

Who should we sell the product or service to?

  • age, sex
  • Type of residence and residence
  • Occupation and / or status
  • Annual turnover
  • Household composition
  • Hobbies.


  • Check if the project is feasible
  • Assess human, material and economic resource needs
  • Assess the availability and cost of these resources.

Feasibility is assessed by

  • Prototyping
  • By price per. produced unit
  • In the case of patents (intellectual property and others).

Profitability is measured by

  • The selling price
  • Variable expenses
  • Fixed costs (insurance, electricity and heating, rental costs (if tenant), taxes and fees, maintenance (inside and outside) …
  • The comparison with the predictable turnover
  • The choice of place or place
  • Start-up costs.

The process of project realization and development

  • The technology used
  • Manufacturing or operating process
  • The need and availability of materials and supplies
  • The required amount at start-up
  • Sourcing program
  • Providers
  • The research and development plan
  • Intellectual qualities to consider
  • The cost of the R&D plan.

The marketing plan

  • The selling price
  • Advertising and promotion
  • Distribution strategy
  • After-sales service and warranty

Ecological impacts

  • The ecological impacts of your business
  • The measures taken to avoid these effects.

Financial resources

The 3 forecast economic scenarios

  • Optimistic,
  • Realistic
  • Pessimistic.

Do not forget the business plan, it is for today, but also with a 5-year forecast !!!

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