Finding a profitable business idea

You have several competencies and you feel like an entrepreneur. You dream of creating your own business and getting started, but you certainly have ideas, but the ones that come to mind seem utopian. You have no idea? It is true that it is not always easy to find a profitable business idea …

Find the right idea

Not necessarily ambitious, a business idea must be valuable if you want it to be profitable. Your idea does not have to be a revolutionary idea. In addition to the nature of the idea, the success of your project and its viability, materialized, depends on what you do with it …

Rather an idea that is less good than another, but that you make an effort to turn into a profitable idea, than an innovative idea that you are not really exploiting. Before Facebook networks already existed … Meetic is not the only dating site … Just like Google is not the only search engine that exists … And Coca-Cola, do you think it is the only soft drink on the market?

To sum up, there really is no reason to create a major innovation in a given field. Sprinkled with a spirit of originality, a cocktail of willpower and perseverance is required to turn an idea into THE good idea.

Listening, a condition!

Listen! Being attentive and listening to others has a didactic significance. Your entourage is an opportunity that should not be overlooked. Your ability to listen to them, analyze and understand their problems is paramount. It makes it possible to identify the nature of a need and therefore to anticipate an efficient demand. You can suggest an idea according to their problems, and indirectly their request, offer them your help by providing solutions (product, service). To do this, it is of course advisable to identify a recurring problem, that is, one that you often hear about and that causes problems for many people around you. If this is the case then there is a good chance that this problem is also recurring among the population.

Ask yourself if people are willing to spend money on your product or service if they search the internet for a solution to their problems, if your potential future customers have many other solutions to solve their problems.

Examine the innovations

Observe around you, but on a larger scale. In terms of innovation, some countries seem more advanced than France. This is especially the case with the United States or Japan. Import a concept from abroad and revolutions France. For this, you need to keep a close eye on all the new business ideas from around the world. Focusing on one or two countries that many people are already focused on can be an idea, but opening it up to 195 countries will give you 195 ideas !!!

Look for improvements

You can also build on an existing idea and anticipate a policy for improvement. An innovative product is already on the market, but it is not easy to use or, on closer inspection, does not appear to be completely successful. You think you can improve it, get started! Keep in mind that many companies innovate a product. However, a significant number of companies set out to improve an already innovative product by analyzing its development potential.

It goes without saying that in order to create a business around your business idea, you need to be motivated. Why not just find a business idea around yours or one of your passions. What could be more satisfying than building your business around a project that is really close to your heart.

Buy an idea

Can not find an idea? Buy it! There is now an online platform (like Inventive) created by an innovative start-up to submit an idea and sell it. So you have the opportunity to buy an idea. You are allowed to test its economic potential.

From a technical point of view

Finding an offer idea that is profitable goes through certain criteria. In addition to standing out from the competition, it is imperative that you make sure that your idea is not only feasible but also viable. To do this, you need to develop your marketing strategy.

Start by defining your activity, your area of ​​activity, the exact nature of your product and / or service.

Then define your customers, that is, your goal, as well as the type of offer you want to offer. The idea is to offer a product and / or service that meets a demand. This assumes that demand already exists. It is therefore not a question of creating demand, but simply of responding to it. You can try creating a request, but it carries a lot more risks, you are not sure if it works with your goal. Of course, to be sure of meeting consumer demand, you need to ask them. For this you can conduct polls, surveys, etc. You can use brainstorming sessions to gather feedback from your team.

Some ideas…

Coaching for personal development, online accounting, restaurant / fast food, dating site for seniors, independent home seller, communication agency, dissemination of domain names, sale of technological equipment, writing and referring to pages, care express aesthetics, organic cosmetics, tourist guide, talent producer, property renovation, sales of specialized sports equipment by discipline, car and motorcycle rental, sale of luxury products on the Internet, training services, sale of images on the Internet, lingerie and fashion, animation of blogs and forums, childcare articles, graphic design and printing, sale of an e-book,… And many more! What to do to finally get started …

Finally, build your business model. It is a matter of analyzing your sales technique, the way you intend to sell your product and / or your service. You must refer to a detailed analysis in relation to costs and revenues (suppliers, customer service, distribution, forecast revenue, etc.). This step is important to set up your profitability system.

Leave a Comment