At a time when the concept of Business Event dominates the world of events, we suggest that you take stock of the definitions surrounding it.
The panel is wide: There are a large number of professional events, just as there are several purposes with the Business Event. To make it clear: Business Event is a concept that includes any public or private activity involving at least 15 persons sharing a common interest or vocation, and which takes place in a dedicated place under the auspices of one or more organizations. By this we mean: conferences, shows, fairs, congresses, congresses, colloquia, marketing events, seminars, courses, exhibitions, training programs, etc. The list is far from exhaustive.
The Benefits of Business Events
Organizing or attending a professional event, regardless of its nature, offers a significant number of benefits. The recognized goal is to strengthen and promote the company. This way you manage to publicize your activity by exposing it to a large audience. It also makes it possible to connect a company’s various actors, not only the employees, but also that company’s customers and suppliers. Specifically, putting several companies together in the same event for one day or more also motivates each other’s competitive spirit, and creates a beneficial motivation among those who participate, regardless of whether the event is held locally, nationally or internationally.
Who is affected by Business Events
Professional events are generally B2B or B2C, which means Business to business Where Business-to-Consumer. In other words, they concern either professionals among themselves or professionals and their clients. When it comes to B2B meetings, the idea is to connect professionals in order to create professional links that can lead to collaborations, while B2C events focus on connecting companies with potential customers in commercial link research. But let’s not forget that there are also internal Business Events in a company to consolidate internal links. These include, for example, commercial competitions, incentive trips, company evenings or team building sessions.
The Importance of Organizing Business Events
Professional events are an integral part of a company’s communication strategy. Is the primary goal really not to promote the company? It delivers commercial messages, educates and trains, promotes a product, rewards or celebrates, collaborates on issues and offers solutions. In short, the idea is to generate resources directly or indirectly.
An example of a Business Event: the fair
It is an event that brings together, in the same place, a group of professional exhibitors who have their financial sector in common. The show is characterized by the latter holding stands. The company’s activity is presented there in such a way that it arouses the interest of visitors, even professionals or individuals. We are looking for new customers or retain old …
Where do we organize a Business Event?
In general, large corporate events take place in structures such as congress halls or exhibition halls. This is the case for shows, fairs, symposia, congresses, etc. As far as internal business activities are concerned, they can take place on the premises of the company or in other infrastructures, especially when these activities require special equipment. Organizing a Business Event is a serious business and there are courses dedicated to this most demanding profession, which require being very organized, pragmatic, having good interpersonal skills, a good general culture and taste for negotiation.