France ranks 16th among European countries in terms of digital economy. Our companies are lagging behind our neighbors. Only two thirds of French SMEs (10 employees or more) have a website compared to more than three quarters in the rest of the EU! For VSEs (companies with less than 10 employees), the share drops to 32% … Our range of digital marketing tools helps you get started with e-commerce in a few clicks. Better late than never.
Small businesses – Online visibility from 9 euros / month
Petitscommerces is a platform intended for independent city center merchants who do not have a website. For 9 euros a month, it offers them a web page with a text written by a professional, pictures (about ten, taken by a professional), an access plan and their store’s mail and telephone contacts. In short, the least visibility that must exist on the Internet. By entering its name and city in Google, a company registered on the platform appears in the very first results of the search engine. And if you only search by activity and city name, the Petitscommerces page, which benefits from good references, appears on the first page of results. Currently, the platform brings together 250 artisans, mainly in Paris.
Optional. For 20 euros more per month, training in digital and digital communication. And for an additional 40 euros a click & collect service (where the site does not take commission).
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Simplébo – A website for 39.90 euros / month
Do not have the necessary skills to create a website? This “simple and beautiful” tool will make you almost a professional! You answer 40 questions about your activity, your performance, your prices … and Simplébo’s artificial intelligence generates a website with text and images (if you do not have any, it will find some), compatible with smartphones and tablets, in responsive design. You can then modify this first version (or have it modified by the startup teams), designed to be very well referenced on Google.
Optional. For 30 euros more per month you get a professional email and access to your traffic statistics.
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CD ConnecT – Enrich your customer directory for 19.90 euros / month
In bars and restaurants (but not only) it has become almost important to offer free internet access. CD Connect proposes installing a small box on the establishment’s WiFi box, thanks to which consumers connect to the network via their email or Facebook account. No need to enter username or password. In return, the application stores the email or Facebook information (gender, age, residence, etc.) and transfers it to the business computer … which enriches his customer directory. He can then control his communication by sending targeted campaigns.
Optional. For 15 euros more per month, CM Connect organizes email campaigns and updates the app’s homepage, which is displayed on users’ smartphones.
Amazon – Large e-commerce for 39 euros / month
Who says online trading says Amazon. For 39 euros a month (plus a 15% commission on sales made), the American e-commerce giant (30 million unique visitors a month in France, 250 million referenced goods) offers artisans and retailers to sell their products. Be careful not to let customers wait: You need to be very reactive and commit to deadlines and available stocks. Thanks to this formula, Christian Aubin, director of the Neveu paper mill in Le Havre, has tripled his company’s turnover in seven years. It went from 300,000 to 900,000 euros, two-thirds of which were made on Amazon (with 200 to 300 orders a day). Only downside: Amazon stores your customers’ electronic data and banking data.
The alternative. Other giant marketplaces, such as Fnac and CDiscount, are opening up their services to independents. Play the competition!
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Facebook – Targeted advertising for a few dozen euros
If you already have a website and a Facebook account, you still need to discover the mastery of social media advertising targeting tool. Go to Create Audience in Ad Manager. Enter your selection criteria (customer interests, gender, age, profession, location, etc.), and in a matter of minutes, Facebook will give you an estimate of the number of Internet users who meet those criteria. You can choose to target them all or touch only a part of them by spending for example 20 or 50 euros. Facebook then sends your ad to people who match the profile, in the order they connect to the network. Once the configured budget is reached, the campaign stops. “At the launch of the site, we spent 300 euros on Facebook ads. In two months, we have sold 3,000 boxes of eggs,” says Sébastien Neusch, co-founder of Poulehouse (egg sales on the Internet). Plan beautiful photos (video is the most effective format) and avoid simplified advertising texts such as “- 5% on our t-shirts”. Warning: The tool is very addictive. “Campaigns are easy to set up, warns a user. We are tempted to put one in place every day! ”
Vaaden – A video strategy for 5,000 euros
If you have a website and use social networks, you need clips to enrich your content. The Vaaden agency develops real-time video strategies, from introductory storytelling to editing (corporate movies of two or three minutes, ten-second teaser for Instagram, etc.), including production adapted to smartphones (vertical format, subtitles, etc.). “You have to decide from the outset which media to broadcast on,” stresses Mickaël de Backer, president of the agency, according to the goal set by the company.
Attention. Prices vary widely. “If the graphic charter is already developed, Mickaël de Backer specifies, they will be lower than if you had to create everything.”
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Hootsuite – All networks for 25 euros / month
Once you get used to social networking, this dashboard that allows you to manage all your Facebook, LinkedIn and Instagram accounts from a single screen will not be a luxury. All you have to do is sign up for a subscription to gather all your feeds on one page. You can also create publications, schedule them several weeks in advance and see all the messages and comments received. First try the free version, valid for three networks. You can judge for yourself how much time Hootsuite saves you.
Optional. Buffer, AgoraPulse … There are other dashboards. All offer a one month free trial.
On June 20, Management will give you time for the Virtual Entrepreneurship Fair. Without moving, from kl. 9.00 to 18.30, you can get advice and solutions to create your business, manage and develop your business better. Get informed and trained thanks to live webinars with free access all day long. Ask your exhibitors questions via instant messaging or skype, and get personal answers live.
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